Marketing Manager - Loyalty Programs & Payments

Location: Toronto, ON (Hybrid • 3 to 4 days/week onsite)

Duration: 12 months

Contract Type: T4 only

Pay Rate: $41.38/Hour

Role Mandate:

The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives.
This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

Day to Day:

Role Responsibilities Include:

Marketing Campaign Planning, Key Initiatives & Execution
Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
Track results and outcomes of initiatives reporting to partners and executives
Critically review assets and provide feedback

Strategy & Marketing Intelligence:

Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
Provide support and input in developing the annual marketing plan.
Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation

Risk Management & Control:

Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
Manage audit requirements: ensure appropriate approvals are documented

Must-Have Skills:

4+ years of experience in managing marketing campaigns
Experience at major financial institutions would be a benefit
Completed undergraduate degree in marketing, business, commerce, or a related discipline
You're a strong communicator (in person and in writing)
You have a proven ability to influence and collaborate effectively with stakeholders & partners
You're a customer champion with a desire to create the best customer experience
You've got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
You're on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
You've can effectively use PowerPoint, Excel and Word
You're curious and are willing to challenge the status quo

Nice to Have Skills: