Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.

Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.

What's The Opportunity?

At Intercom, you'll have the chance to shape the future of customer engagement at a company that's redefining customer service through AI. As our Senior Lifecycle Marketing Manager, you'll drive the strategy and execution of lifecycle email programs designed to engage, re-engage, and progress, directly impacting prospect acquisition and revenue growth. Your work will help us deliver on our mission to transform customer service—not just incrementally improve it—by building optimized campaigns that delight prospects and fuel our rapid growth.

You'll join a high-impact, fast-paced demand generation marketing team that thrives on ownership, innovation, and customer obsession. Our team's mission is to accelerate Intercom's growth by delivering world-class, AI-powered customer experiences at scale. In this role, you'll collaborate closely with Product Marketing, Creative, Sales, Field Marketing, and Marketing Operations to ensure our email programs are tightly aligned with company objectives and revenue goals. You'll be at the heart of our AI-first strategy, helping us win in a market where the best AI agent will define the category.

What Will I Be Doing?

1. Own the end-to-end strategy and execution of full-funnel email campaigns across the buyer journey.
2. Manage email audience segmentation, building automated and highly personalized journeys that drive measurable business outcomes.
3. Partner with cross-functional teams (Product Marketing, Content, Creative, Integrated Campaigns, Analytics) to design and execute targeted nurture programs and optimize cross-channel messaging.
4. Lead A/B and multivariate testing, analyze email channel performance, audit current campaigns, and optimize for activation, engagement, and conversion.
5. Build and manage nurture streams tailored to personas and buying stages to engage and progress prospects.
6. Optimize lead-to-customer conversion through progressive profiling, lead scoring, and triggered follow-ups.
7. Monitor, analyze, and report on the performance and health of the email channel to Marketing and Sales leadership, using data to demonstrate impact and inform the optimization strategy.
8. Manage email content strategy, templates, copywriting, and QA processes
9. Provide guidance and campaign support to cross-functional teams, ensuring on-brand, error-free, and impactful execution.

What Skills Do I Need?

• 8+ years of experience in B2B lifecycle, demand generation, and/or email marketing. Proven track record of driving measurable results.
• Deep expertise in Marketo and Salesforce, including campaign management, reporting, and automation.
• Strong experience with email personalization, nurture programs, engagement program management, and B2B demand generation.
• Analytical mindset with the ability to design, execute, and interpret A/B and multivariate tests.
• Excellent collaboration and communication skills; comfortable working cross-functionally in a fast-paced, feedback-driven environment.
• Exceptional attention to detail and project management skills — adept at juggling multiple campaigns and deadlines simultaneously.
• Familiarity with privacy regulations (CAN-SPAM, TCPA, CPPA).
• Familiarity with customer journey mapping and advanced segmentation strategies.

Bonus Skills & Attributes

• Track record of building and optimizing multi-channel demand generation campaigns that convert leads into pipeline.
• Experience in high-growth technology environments, ideally in SaaS or enterprise software.
• Curiosity, resilience, and a growth mindset—thriving in ambiguity and change.
• A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.
• Tableau + Google Analytics

At Intercom, you'll find the agility of a startup with the scale and resources of a global leader. We value high agency, low ego, and a relentless focus on customer needs. If you're excited to build, innovate, and make a real impact—especially if you're passionate about AI—we'd love to hear from you.

Benefits

We are a well-treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us!

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $148,500 to $177,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).