Marketing Manager, Member Retention & Acquisition

Marketing Manager, Member Retention & Acquisition

The Marketing Manager, Member Retention & Acquisition plays a critical role in strengthening Travel Leaders Network's relationship with current and prospective member agencies across North America. This position develops and executes targeted marketing strategies that drive recruitment, retention, and win back efforts, ensuring agencies understand the value of TLN's programs, support, and marketplace advantage. Through data driven insights, compelling storytelling, and close partnership with cross functional teams, this role helps grow membership, deepen engagement, and reinforce long term loyalty to the network.

Essential Duties and Responsibilities:

• Retention, Recruitment & Win Back Marketing Strategy
• Develop and execute integrated marketing initiatives that support TLN's membership growth goals, including retention of existing agencies, recruitment of new agencies, and reengagement of former members.
• Partner closely with the Retention, Recruitment, and Sales teams to ensure messaging alignment, lead nurturing effectiveness, and campaign performance optimization.
• Create targeted content that highlights agency success stories, evolving member benefits, and competitive advantages that differentiate TLN in the marketplace.
• Use performance metrics and behavioral insights to recommend strategies that strengthen agency loyalty and reduce churn.
• Market & Member Insights
• Lead ongoing monitoring of member sentiment across social channels, industry forums, and partner communities to identify emerging needs, risks, and opportunities.
• Translate trends and social listening data into actionable insights and recommendations for leadership and stakeholder teams.
• Identify competitive intelligence signals and industry shifts that may impact recruitment and retention strategy.
• Cross Functional Collaboration & Additional Duties
• Work closely with cross functional stakeholders to ensure consistent communication and unified memberfacing messaging across all touchpoints.
• Travel as needed (approximately 5%).
• Perform additional duties as assigned.

Qualifications:

• 3+ years of marketing communications experience (agency or client-side).
• Travel industry experience preferred.
• Strong project and time-management skills.
• Excellent written and verbal communication skills.
• Highly motivated, collaborative, and capable of independent work.
• Proficient in MS Office and familiar with digital marketing tools.
• Bachelor's degree in a related field or equivalent experience.

Pay and Benefits

Our benefit offerings include medical insurance, meal tickets, transportation allowance, paid time off, discounted employee travel options, access to LinkedIn Learning webinars and courses.

The salary range on this job posting/advertising has been developed to give applicants a range based on the local market where the candidate would be working. Many factors, such as years of experience, budget etc. are considered when determining the starting rate of pay.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company's financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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