Digital Marketing & Communications Executive

Digital Marketing & Communications Executive

On behalf of the Benaki Museum, we are seeking a Digital Marketing & Communications Executive to reinforce the Communications Department. This important role will contribute to amplify the organisation's online presence by collaborating on the promotion of exhibitions, events, and programs through engaging online channels, to widen our audience and strengthen our community.

Working closely with the Head of Communication as well as the communications and curatorial teams, you will craft compelling content that supports the Museum's mission and vision while enhancing its online presence. Your work will drive awareness, engagement, ticket sales, and fundraising efforts.

The ideal candidate is a digitally fluent communicator deeply passionate about arts and culture, eager to contribute fresh ideas and digital expertise in a collaborative team environment. You are adaptable, open-minded, and enthusiastic about participating in innovative digital initiatives that enhance the Museum's online reach and engagement.

You'll bring experience in digital content creation and campaign management across email, social media, and other digital platforms, as well monitoring analytics to evaluate their performance, confidently engaging and growing our audience. A learning mindset and eagerness for professional development within a dynamic organization are essential.

Strong time management and attention to detail allow you to balance multiple priorities while ensuring content quality, consistency, and alignment with the Museum's values. This position offers an exciting opportunity to build meaningful connections through creative marketing in a supportive, growth-focused environment, and contribute to shaping the organisation's digital future.

Responsibilities:

• Collaborating on the creation of the organisation's social media calendar in alignment with the organisation's current needs and priorities, and handling its maintenance.
• Co-creating and implementing digital marketing campaigns tailored to support exhibition launches, public programs, and special initiatives, maximising audience reach and engagement.
• Serving as a point of contact for external communications partners, such as content creators.
• Support the arrangement and preparation of museum staff and spaces for interviews, photo shoots, and filming.
• Work closely with internal stakeholders and external partners to ensure consistency of voice and message across all digital channels while adhering to the Benaki brand and values.
• Attend exhibitions, openings, events, experiences and public programmes, ensuring their visibility to audiences through timely, relevant and engaging on-site content in a variety of formats.
• Monitor relevant digital trends, gather insights on competitor activity, and proactively suggest new tools, channels, or approaches to ensure the Museum stays ahead in the digital space.
• Align with the Head of Communication in running the museum's digital platforms (website, social media, email newsletters) by planning, scheduling, analysing, evaluating and optimising content for maximum engagement.
• Monitor basic analytics and reporting: track campaign performance metrics, website traffic, and social engagement to assess impact and provide recommendations for continuous improvement.
• Respond to all online audience inquiries and foster the growth of an engaged digital community, ensuring a positive, accessible, and inclusive online experience.
• Coordinate with the Head of Communications to ensure that digital content strategies align with overall institutional objectives and the evolving needs of a transforming organisation.