Senior Marketing Manager – Da Vinci Platforms

Senior Marketing Manager – da Vinci Platforms

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Intuitive is seeking an experienced marketer to take on the role of Senior Marketing Manager – da Vinci Platforms and Digital Portfolio on the Global Marketing and Insights team. This role will be responsible for global marketing of our multifaceted portfolio of da Vinci platforms for various healthcare audiences. This individual is responsible for global product marketing of Intuitive's da Vinci multiport and single port platforms, with a focus on elevating the value of digital capabilities as a core part of the platform experience. Working across product franchises, geographies, and in collaboration with cross-functional stakeholders across business functions, this individual will have a unique breadth and story-telling platform, tying the value-proposition of Intuitive's platforms into a cohesive and compelling story that connects platform innovation to customer value and long-term adoption.

Essential Job Duties

• Develop compelling product portfolio messaging, global content and commercial assets to be used across multiple communication channels to help drive trial and acquisition of target customers.
• Establish messaging that sets the Intuitive systems portfolio apart, with a focus on Intuitive's multiport, single port, and digital portfolios.
• Drive cohesive messaging that defines the value proposition of the intraoperative digital portfolio across customer segments – ensuring the value of digital is integrated with da Vinci, well understood, and relevant to diverse audiences.
• Transform marketing messaging from a feature/benefits communication to customer centric problem/solution narrative with data driven outcomes.
• Tie the value-proposition of relevant digital, learning, service solutions into a cohesive marketing strategy that ranges across the systems portfolio lifecycle.
• Collect and synthesize product data from Business Units for claims generation supporting new products to ensure proof points that quantify the impact of our products.
• Develop evidence generation plan and pull through with multiple stakeholders – from GAVE/MACA/clinical affairs/Enterprise Analytics to commercial functions.
• Lead and coordinate integrated marketing plans to drive awareness and adoption of Intuitive's portfolio of systems as a complete solution in alignment with in-region business goals and clearances.
• Oversee the development of product portfolio marketing programs to build awareness and drive global demand generation.
• Serve as the product portfolio subject matter expert and develop appropriate marketing assets to amplify through digital, social, ad/media to reach key market segments.
• Drive the engagement with the Product Management leaders to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive messaging) to influence the product roadmap.
• Monitor and evaluate competitive technologies and their messaging/positioning.

Required Skills and Experience

• Minimum 8+ years of professional experience in Product Management, Product Marketing, or related marketing discipline required with a history of defining and launching successful products and programs, preferably in the medical device industry.
• Proven ability to effectively build a product brand, position and communicate product value.
• Experience in developing strong commercial and KOL partnerships to inform a value-driven portfolio narrative.
• Capacity to learn new technical skills and build clinical acumen.
• Ability to simplify complex technologies and technical detail to be understood across a broad customer base.
• Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives.
• Superb verbal/written communication, teamwork, and interpersonal skills to work across multiple functions and stakeholders.
• The ability to build positive, collaborative relationships across different teams and at all levels of the organization.
• Highly organized, detail-oriented, and focused on personally executing at the highest levels.
• Comfortable interacting with senior business leaders and leading strategic discussions.
• Excellent organizational and leadership qualities.
• Business driver, with proven track-record of leading cross-functional teams

Required Education and Training

• Bachelor's degree required, MBA or Master's degree preferred