Director, Patient Marketing

Director, Patient Marketing

There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.

At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies. In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.

Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities.

Be part of making a difference. Be part of Invivyd.

Position Title: Director, Patient Marketing

The Director of Patient Marketing will be responsible for leading all patient-facing marketing activities for Invivyd's commercial and pipeline products. This role will report to the Head of Marketing and be responsible for the development and execution of the patient marketing strategy and drive brand initiatives such as patient brand positioning and messaging, segmentation and targeting, promotional, educational and all other brand-related activities. This role will collaborate closely with HCP marketing, Digital Marketing, Patient services, Business insights and other teams to drive results.

Responsibilities:

• Develop a comprehensive patient engagement strategy and plan, in collaboration with market access, patient services, commercial operations and insights and analytics.
• Leverage patient insights to create supportive and empowering engagement tactics that resonate with patients' unique needs.
• Where appropriate, coordinate the efforts with patient advocacy, medical affairs, field medical personnel.
• Own the development of key patient-facing tactics, including an omnichannel branded DTC approach (i.e. brand.com, social media, CTV, patient CRM strategy)
• Drive market research to define adoption drivers and barriers; patient value proposition and messaging, and patient education and training strategy
• Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews and budget adherence
• Drive development and approval of all marketing materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
• Interact with the patient community and other relevant stakeholders such as advocacy organizations in collaborations with Medical Affairs
• Design and deploy a strategic content plan and channel mix to maximize reach and engagement with patients.
• Manage timelines, budgets, and resources to commercial and corporate objectives

Qualifications:

• Requires a BS degree (MBA or advanced degree preferred) with 10 plus years of experience in a pharmaceutical brand marketing role; with minimum of 5 years' experience in patient/consumer marketing role
• Experience developing and successfully executing omnichannel branded DTC campaigns (including a CTV or linear TV component)
• Experience launching Patient Ambassador Programs with Live and Virtual Patient Programs
• Experience in optimizing and leveraging patient CRM's to drive patient engagement
• Strong commitment to compliance and ethical standards
• Hybrid position with ability to travel up to 30%

At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.

Invivyd is proud to be an equal opportunity employer.