Senior Marketing Campaign Strategist - Remote Eligible

Senior Marketing Campaign Strategist

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

What the role involves:

As an experienced Senior Marketing Campaign Strategist, you will lead the development and execution of end to end, full funnel marketing campaigns that demystify Web3 and showcase the engineering behind our products, services and Venture Studio solutions to enterprises, governments, developers, financial institutions, VCs and investors. Drawing on deep expertise in blockchain and decentralized technologies, they shape strategic, measurable marketing experiences, oversee campaign workflows from briefs and production through digital social activations, demand generation and events and coordinate cross functional teams and agency partners to ensure alignment with business objectives and delivery of high quality results.

The position also holds accountability for agency and vendor management, integration across marketing functions, and quality assurance throughout campaign lifecycles. This includes acting as the main liaison between the Marketing and Communications shared services team and product marketing leads across business units and our Venture Studio teams.

Responsibilities include:

• Work with the Product teams and Venture Studio to create and own the go-to-market (GTM) strategy for new products and features.
• Drive the evolution of brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
• Represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders.
• Support the Venture Studio Group to deepen relationships with key partners.
• Ensure the project team delivers world-class campaigns.
• Develop and maintain strong relationships with internal stakeholders.
• Lead all conversations with our internal teams and agency partners.
• Guide business units product marketing strategy and Venture Studio teams.
• Partner with BU product marketing and Venture Studio teams to align on objectives.
• Work closely with project management and the marketing shared services leadership team.
• Drive integration best practices.
• Manage approvals, feedback, and input from multiple stakeholders.
• Manage all production aspects with the project management team.