Marketing Manager

Marketing Manager

This role involves development and execution of brand strategies, engaging with stakeholders and healthcare professionals, overseeing marketing campaigns, and conducting brand and market analytics. The Marketing Manager will ensure the brand performance aligns with business goals and market dynamics. This is a strategic and customer-facing role, requiring close collaboration across departments to enhance the brand presence in the market.

Responsibilities

Brand Strategy and Execution

•Take responsibility for managing the day-to-day activities related to brand performance, ensuring alignment with business goals.

•Collaborate with cross-functional teams (sales, medical, regulatory and market access) to ensure consistent brand messaging across all platforms.

•Monitor and evaluate brand performance using KPIs and provide recommendations for brand optimization.

Customer and Healthcare Provider Engagement

•Engage with external stakeholders including healthcare professionals and hospital administrators to promote the brand and gather market insights.

•Build and maintain relationships with healthcare professionals to ensure alignment of marketing strategies with market needs.

•Leverage feedback from healthcare professionals to improve brand positioning and marketing strategies.

•Assist in the planning and execution of integrated marketing campaigns that align with the brand's strategy and objectives.

•Develop and implement marketing tactics across multiple channels, including digital, print, and events, to drive brand awareness and product adoption.

•Coordinate with external agencies and vendors to ensure that campaigns are executed effectively and within budget.

•Monitor and track campaign performance, using analytics to measure success and optimize future marketing activities.

•Collaborate with sales team to ensure integration of CRM data into marketing strategies, improving engagement and customer segmentation.

•Develop omnichannel marketing strategies to reach healthcare professionals through a variety of channels including email, webinar, face-to-face and digital content.

•Analyze and report on the performance of omnichannel campaigns using CRM analytics to optimize and enhance customer engagement.

Market Analytics

•Conduct brand and market analysis to identify trends, opportunities, and areas for growth.

•Analyze data from customer feedback, sales reports, and market research to assess the brand's performance and competitive positioning.

•Prepare detailed reports on brand performance, market trends, and competitor activities to support decision-making of the brand.

•Provide actionable insights from market analysis to help guide future brand strategies and campaigns.

Product Launches and Lifecycle Management

•Assist in the planning and execution of product launches, ensuring alignment with overall brand strategy.

•Work with internal teams to ensure that all aspects of product positioning, messaging, and marketing communications are consistent and compliant with regulatory guidelines.

Event and Conference Management

•Support the planning and execution of events, including conferences, workshops, and product presentations.

•Work with marketing admin to manage the logistics of events, including venue booking, speaker coordination, and promotional material distribution.

Cross-Functional Collaboration

•Collaborate with internal teams, including sales, medical, regulatory and market access to ensure seamless execution of brand strategies.

•Coordinate with sales teams to ensure that brand campaigns are aligned with sales objectives and product positioning.

•Work closely with the regulatory team to ensure all marketing materials and promotional activities comply with industry regulations.

Budget Management

•Managing the marketing budget for the brand, ensuring that resources are allocated effectively.

•Track and report on expenses related to marketing campaigns, events, and promotional activities, ensuring adherence to budget guidelines.

Qualifications

•Bachelor's degree in marketing, Medical Biosciense, Biotechnology, Pharmacy or related field.

Experience :

•3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry

•Experience working with healthcare professionals and managing customer relationships.

•Strong understanding of the pharmaceutical industry, including regulatory requirements and market dynamics.

Skills

•Strong analytical skills with the ability to interpret data and make informed marketing decisions.

•Proficiency in digital marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint, Word).

•Excellent communication and interpersonal skills, with the ability to engage effectively with healthcare professionals and cross-functional teams.

•Strong project management skills, with the ability to manage multiple projects and meet deadlines.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries.