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Trade Marketing
Own the end-to-end Trade Marketing execution for Peru market campaigns
Lima, Peru
19 hours agoBe an early applicant
IQVIA Holdings
Provides advanced analytics, technology solutions, and clinical research services to the life sciences industry to improve healthcare outcomes.
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Trade Marketing
We are looking for a Trade Marketing professional to strengthen the execution of commercial strategies in the point of sale, ensuring the correct implementation of brand initiatives and contributing to the sustained growth of the business in the Peruvian market.
This position acts as a key bridge between the Marketing and Sales areas, with a focus on the execution, analysis, and optimization of the commercial strategy.
Responsibilities:
- Execute and monitor trade marketing plans in different sales channels.
- Ensure the correct implementation of POP materials, displays, and activations in point of sale.
- Analyze performance indicators (sell-in, sell-out, participation, coverage, rotation).
- Coordinate with the Sales team to ensure alignment and effective execution of campaigns.
- Manage the promotional calendar and follow up on its execution.
- Prepare reports of results and recommendations for improvement.
- Conduct field visits for execution audit and market insight gathering.
- Coordinate with suppliers and external agencies when applicable.
Requirements:
- Professional training in Marketing, Administration, Commercial Engineering, or related fields.
- Previous experience in Trade Marketing or similar roles (required).
- Knowledge of sales channels and execution in point of sale.
- Ability to analyze commercial data and market metrics.
- Good handling of Office tools (especially Excel and PowerPoint).
- Communication, organization, and collaborative work skills.
- Availability for fieldwork as needed for the role.
About IQVIA Holdings
Provides advanced analytics, technology solutions, and clinical research services to the life sciences industry to improve healthcare outcomes.