Associate Director, Digital & Demand Marketing

Associate Director of Digital & Demand Marketing

We are seeking a strategic yet hands-on digital marketing leader to join our team as Associate Director of Digital & Demand Marketing. This is a key leadership role reporting directly to the VP of Marketing, responsible for the vision, performance, and execution of our corporate website (iridium.com), partner/customer portal, and digital demand generation programs. You will own the end-to-end digital experience—from attracting and engaging audiences to converting demand into measurable pipeline and revenue impact.

What You'll Do:

• Digital Experience Leadership: Direct and continuously improve the corporate website and partner/customer portal, ensuring modern design, seamless usability, and alignment with business priorities.
• Growth Marketing & Demand Journeys: Design and manage digital demand journeys across the funnel, integrating campaigns with marketing automation and CRM systems to drive conversion, acceleration, and ROI.
• Ad Buying & Campaign Optimization: Lead paid media strategy across search, display, retargeting, and social channels. Manage day-to-day execution and continuously optimize spend, performance, and pipeline contribution.
• Strategy to Execution: Translate business priorities into actionable digital strategies while owning tactical execution and delivery. Balance long-term vision with daily operations.
• Analytics & Performance Measurement: Define KPIs and reporting to measure site/portal performance, demand campaign effectiveness, and digital ROI. Use insights to refine strategy and optimize user journeys.
• Cross-Functional Collaboration: Partner across Marketing, Sales, IT, and Communications to ensure digital platforms and campaigns align with go-to-market strategies and deliver a unified brand experience.
• Be a leader who can also do the work: Able to both set the strategy and dive into the day-to-day details.
• Collaborate seamlessly across the organization: Building strong relationships with stakeholders in Marketing, Sales, Product, IT, and beyond.
• Serve as a trusted advisor and key partner: To the VP of Marketing, helping shape and execute the company's digital growth agenda.
• Foster and develop a highly effective team: Of Web Developers to attract and engage audiences through the successful execution of our corporate website.
• Mentor and train your team: By evaluating employees' performance, recognizing areas for improvement, and providing reliable solutions to problems that may impact your team's effectiveness.

What You'll Need to Succeed:

• Bachelor's degree OR equivalent relevant experience in lieu of degree
• 12+ years of relevant experience in digital marketing, demand generation, or growth marketing, with at least 3+ years in a leadership role.
• Previous management experience required
• Proven success in owning and optimizing large-scale websites, portals, and digital demand programs.
• Strong understanding of user experience design, analytics, and customer journey mapping.
• Hands-on expertise with marketing automation, CRM, and digital advertising platforms.
• Familiarity with Drupal and WordPress; experience with HubSpot and Microsoft Dynamics a strong plus.
• Ability to balance strategic vision and tactical execution, managing both high-level planning and day-to-day operations.
• Data-driven mindset with experience turning insights into measurable business outcomes.
• Excellent communication skills, with the ability to convey products, deliverables, analyses, and/or issues clearly and confidently, and confidently recognize and adapt to different communication techniques
• Capable of being a strong motivator and source of direction for your team and role modelling commitment to your team's goals
• Have a people-oriented mentality and be able to build valuable relationships and work collaboratively with cross-functional teams and executive leadership
• Possess the creativity, resourcefulness, and decisiveness needed to manage risks and respond to critical situations
• Have a strong sense of urgency in driving projects to completion and be motivated to achieve outcomes and results
• Can manage multiple or complex projects while adhering to deadlines and budget limitations

What Success Looks Like:

• The.iridium.com and portal become strategic destinations for customers, partners, and prospects.
• Digital demand programs deliver increased pipelines, faster conversion, and improved ROI.
• A seamless, modern, and data-informed digital experience elevates the brand and accelerates growth.

We'll also need you to:

• Be able to work in the office at least 3 or more days a week to foster collaboration with the team and stakeholders
• To comply with U.S. Government export control regulations, including the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR), applicants for this position must be U.S. citizens, U.S. lawful permanent residents, protected individuals as defined by 8 U.S.C. 1324b(a)(3)

Work Environment:

This position primarily works in an office setting and is largely sedentary with the majority of the position working with a computer. The role typically requires the use of basic office equipment such as a phone, video, computer, keyboard, mouse, and printer.

Iridium is an Equal Opportunity Employer, including individuals with disabilities and protected veterans.