Field Marketing Manager - Remote Eligible

Field Marketing Manager

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That's why we've been recognized as one of Inc's Best Workplaces and Fastest Growing Companies, and were recognized on Forbes' list of America's Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront's Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let's shape the future of customer engagement together!

The Opportunity

Ready to make a tangible impact on revenue? Iterable is seeking an exceptional Field Marketing Manager to spearhead pipeline generation and accelerate deals through innovative, region-specific programs. You'll be a key architect in our Go-To-Market strategy, collaborating deeply with sales, customer success, and partners to deliver unforgettable experiences that resonate with our most critical prospects and customers. This role requires a unique mix of creativity, project management, and commercial acumen. You'll be expected to lead planning, execution, and performance measurement of field initiatives that drive engagement, build pipeline, accelerate deals, and support expansion within key accounts.

What You'll Deliver On

Pipeline & Revenue Impact: Drive measurable pipeline creation and acceleration within your region/segment through field programs directly attributable to your efforts.

Sales & GTM Alignment: Build deep partnerships with sales and customer success teams to understand regional priorities and co-develop strategic programs to support them.

Field Program Execution: Deliver best-in-class in-person and virtual experience, including executive events, trade shows, roadshows, roundtables, webinars, and partner-led activations.

Cross-Functional Collaboration: Partner with our campaigns team, content, digital, partner marketing, ABM, and product marketing teams to build integrated programs that connect across the funnel.

Performance Analysis: Regularly evaluate the effectiveness of programs and optimize based on pipeline generation, influenced revenue, engagement metrics, and qualitative feedback.

Key Responsibilities

Build and manage an annual and quarterly field marketing plan aligned to sales priorities, regional targets, and business objectives.

Plan, execute, and measure high-impact regional field events (owned, sponsored, and partner-led), including end-to-end logistics, audience targeting, promotion, lead capture, and ROI reporting.

Work hand-in-hand with account executives and SDRs to ensure follow-up strategies are aligned, timely, and effective.

Collaborate with the partner marketing team to execute co-marketed programs that expand reach and drive joint value.

Track and analyze program performance using marketing attribution tools to report on ROI and inform future investments.

Bring prospects and customers together to learn from each other, celebrate success, and showcase impact.

Manage event and program budgets to maximize ROI while delivering memorable brand experiences.

We Are Looking For People Who Have

4–7 years of experience in B2B marketing, with a strong background in field marketing, demand generation, or event marketing.

Demonstrated success running integrated field programs that drive pipeline, accelerate deals, and influence revenue.

Strong understanding of the B2B buying cycle, with an ability to tailor experiences and messaging for different funnel stages.

Excellent project management and organizational skills. You thrive juggling multiple priorities and executing with attention to detail.

Experience collaborating with enterprise sales teams and senior stakeholders, including sales leadership.

Strong verbal and written communication skills with the ability to translate complex ideas into compelling event experiences and communications.

Proficiency with marketing automation platforms (e.g., Marketo) as well as familiarity with event platforms and attribution tools.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Bonus Points

Experience in SaaS or the MarTech ecosystem.

Familiarity with Iterable or similar cross-channel engagement platforms.

Experience managing field marketing in North America.

Experience working with event platforms and tools like Asana for project tracking.

Perks & Benefits

Paid parental leave

Competitive salaries, meaningful equity, & 401(k) plan

Medical, dental, vision, & life insurance

Balance Days (additional paid holidays)

Fertility & Adoption Assistance

Paid Sabbatical

Flexible PTO

Monthly Employee Wellness allowance

Monthly Professional Development allowance

Pre-tax commuter benefits

Complete laptop workstation

The US base salary range for this position at the start of employment is $108,000 - $170,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.