Segment Marketing Manager, DEM

Segment Marketing Manager For Digital Experience Monitoring (Dem)

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

• A culture that backs you – We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.
• Work that matters – Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.
• Room to grow – Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Reporting to our Head of Platform Marketing as The Segment Marketing Manager for Digital Experience Monitoring (DEM), you will drive demand generation and positioning strategy for ITRS's DEM solutions. You will focus on optimising product-led growth, developing enterprise-focused messaging, and executing targeted campaigns that drive customer acquisition and retention in key vertical markets. This role offers a hybrid work schedule from our London HQ.

As a Segment Marketing Manager, you will:

• Develop and execute integrated marketing strategies positioning DEM as strategic entry point to ITRS platform:
• Create content strategy differentiating ITRS DEM capabilities against low-cost and platform competitors
• Develop vertical positioning for regulated industries beyond generic monitoring messaging
• Optimise product-led growth motion improving trial-to-conversion rates
• Design and implement PLG strategies including in-app messaging, user onboarding flows, activation campaigns, and expansion triggers
• Drive go-to-market for enterprise DEM packages and messaging for mid-market and enterprise customer acquisition in regulated industries
• Analyse user behaviour and product usage data to identify conversion opportunities and optimise the self-service experience
• Support systematic product launch communications for monthly DEM innovations
• Analyse segment performance and optimise marketing mix balancing efficiency with brand building