Senior Marketing Manager (full Time Retainer Women's Health Ecommerce) - Remote Eligible

Senior Marketing Manager

We're looking for a Senior Marketing Manager to join Bodily and become the right hand to our Head of Growth. You'll help drive execution across multiple marketing channels—email, influencer, affiliate, and brand campaigns—in a fast-moving startup environment.

This is a hands-on, data-driven role for a marketer who loves executing, experimenting, and scaling impact. You'll thrive here if you're equal parts creative thinker, organized operator, and performance-minded problem solver who can turn insights into action—and you'll have the autonomy to help build the playbook, not just follow it.

Bodily is a women's health company reshaping how people experience physiological transitions like postpartum, breastfeeding, and recovery. Our brand is grounded in clinical research, infused with emotional intelligence, and designed to look and feel incredible.

What You'll Do

Plan, Execute & Manage Campaigns

• Own the day-to-day execution of marketing campaigns across email, influencer, affiliate, referral, and brand initiatives.
• Manage an integrated marketing calendar to ensure product launches, content, and campaigns are strategically timed and cohesive across channels.
• Build, schedule, and analyze ongoing lifecycle sends and automations in Klaviyo, in collaboration with the Head of Growth.
• Partner cross-functionally to bring campaigns to life across multiple audiences and platforms.

Influencer, Affiliate & Referral Marketing

• Source, onboard, and maintain relationships with influencers and affiliate partners.
• Oversee the referral and loyalty program, optimizing structure, incentives, and performance.
• Manage communication, codes, and deliverables to ensure consistent alignment with brand and ROI goals.
• Track and analyze performance metrics using TripleWhale and internal dashboards.

Creative & Campaign Development

• Brief designers and contractors to create high-performing assets aligned with Bodily's tone and standards.
• Manage timelines, asset reviews, and approvals to keep marketing projects on schedule.
• Collaborate closely with the Head of Growth to plan, launch, and measure new brand and product campaigns.

Channel Diversification & Growth

• Support the Head of Growth in identifying and testing new marketing channels or partnerships to expand reach and improve customer acquisition efficiency.
• Support cross-channel integration—ensuring messaging and creative are consistent across email, web, influencer, and affiliate programs.

Data, Testing & Optimization

• Analyze performance across key channels to identify trends, insights, and optimization opportunities.
• Build lightweight test-and-learn frameworks across campaigns (e.g., subject lines, creative formats, referral incentives).
• Use tools like Shopify, Klaviyo, and TripleWhale to connect creative performance to revenue impact.
• Leverage AI tools to streamline content generation, reporting, and workflow automation.

Collaboration & Coordination

• Liaise with external partners including PR contractors, agencies, and freelancers as needed.
• Coordinate campaign messaging, timing, and goals to ensure cross-channel consistency.

Maintain a bias for alignment and speed—moving fast while keeping communication clear and intentional.