Global Marketing Manager

Global Marketing Manager

We're seeking a Global Marketing Manager to drive growth across the semiconductor, electronics, and life sciences markets for our portfolio of static control solutions. These technologies are essential for protecting sensitive components, improving yield, and ensuring contamination-free environments in advanced manufacturing and laboratory settings.

In this role, you will shape the commercial strategy, strengthen our channel partner ecosystem, and position our solutions as the industry standard for electrostatic control and contamination mitigation while leading a marketing team. While primarily working with an indirect sales model there is some direct sales model support with this role as well.

Responsibilities

Strategic Marketing & Positioning

• Develop and execute the marketing strategy for electrostatic discharge (ESD) control product lines across semiconductor fabs, electronics assembly, and life sciences environments.

• Create differentiated value propositions that highlight performance, reliability, and compliance benefits for ESD-sensitive processes.

• Conduct market segmentation, competitive analysis, and opportunity sizing to guide portfolio strategy and product roadmaps.

• Build messaging frameworks tailored to engineering, operations, quality, and cleanroom stakeholders.

• Lead the strategy, execution, and optimization of integrated, multi-channel marketing campaigns.

• Ensure campaigns support brand awareness, product adoption, channel effectiveness, and emerging market growth.

• Measure campaign impact and continuously improve performance.

Channel Partner Enablement

• Design and implement partner-centric marketing programs that drive adoption of ESD products.

• Develop partner toolkits including sales enablement content, product briefs, white papers, competitive battlecards, and technical training materials to support channel partners, distributors, and sales representatives through indirect sales model.

• Support channel sales teams with partner onboarding, certification, and performance optimization.

• Lead joint marketing initiatives with channel partners, distributors, and OEM's.

Market Intelligence & Insights

• Monitor industry trends in ESD control, contamination control, cleanroom technologies, and advanced manufacturing.

• Provide insights on customer needs, regulatory requirements (e.g., ANSI/ESD S20.20), and competitive dynamics.

• Use data to refine marketing strategies, partner programs, and product positioning.

• Continuously refine strategy based on data, market trends, and regional performance.

Cross-Functional Leadership

• Represent marketing in cross-functional teams, influencing product innovation.

• Develops business cases for new target markets, products, services or customers.

• Partner with sales to forecast demand, identify growth opportunities, and optimize channel performance.

People Leadership & Team Development

• Lead and mentor a team of marketing specialists responsible for tactical campaign execution, content creation, digital programs, and partner marketing support.

• Set clear priorities, allocate resources, and ensure the team delivers high-quality, on-time marketing assets and campaigns.

• Provide coaching, performance feedback, and professional development opportunities to build a high-performing marketing organization.

• Foster collaboration across marketing, sales, and product teams to ensure alignment and consistent execution.

Position Qualification Requirements

Education:

• Bachelor's degree in marketing, Engineering, Life Sciences, Business, or a related field required; MBA preferred.

Experience Skill:

• 8+ years of progressive marketing experience in semiconductor, electronics, and/or life sciences markets
• Fluent Chinese, speak read and write strongly preferred.
• Proven experience supporting indirect sales models with distributors and channel partners. Deep understanding of distributor, OEM, and multi-tier channel ecosystems.
• Demonstrated success driving growth in emerging markets
• Excellent leadership, communication, and cross-functional collaboration skills
• Ability to translate complex technical concepts (ESD control, ionization, contamination control) into clear commercial messaging. Previous experience marketing complex, technical, or scientific products in B2B environments
• Strong content development skills (sales collateral, product briefs, case studies, presentations).
• Experience with product launches, GTM planning, and lifecycle marketing
• Experience working with global and regional distributors
• Experience scaling marketing in global or high-growth technology companies
• Data-driven decision-making with experience using dashboards, CRM insights, and campaign analytics.
• Ability to lead, mentor, and develop a team of marketing specialists.
• Strong project management skills to prioritize tasks, allocate resources, and ensure on-time execution.
• Creative problem-solving and adaptability.
• Strong attention to detail and commitment to high-quality work.
• High degree of initiative, accountability, and follow-through.
• Strong Knowledge of marketing software and Microsoft office products.

Other Requirements and Conditions

Physical/Visual Activities or Demands: Physical/visual activities or demands that are commonly associated with the performance of the functions of this job.

While performing the duties of this job, the employee is constantly required to talk, hear, twist/turn, reach outward, handle/manipulate and grasp objects, stand, walk, and bend. Employees will frequently reach above shoulders and occasionally climb or squat. The employee must carry up to 50 pounds constantly and up to 100 pounds occasionally and push and pull up to 10 pounds constantly and up to 50 pounds occasionally. Specific vision abilities required by this job include concentrated attention, close vision, far vision, depth perception, color vision, and the ability to bring objects into sharp focus.

Working Conditions: Working conditions commonly associated with the performance of the functions of this job.

Hybrid In-Office and Remote at 50/50% will be the typical requirement 30% travel requirement including occasional international travel for field visits, trade shows, and meetings.

Machines, Tools, Equipment and Work Aids: That may be representative but not all inclusive of those commonly associated with this position: Office equipment, cell phone, desk phone, laptop, printer, copier, scanner.

License(s)/Certification(s) Required: Driver's License

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.

Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

"Commonly associated" is not intended to mean always or only. There are different experiences that suggest other ways or circumstances where reasonable changes or accommodations are appropriate.

All activities, demands, conditions and requirements are linked to essential job functions.

As an Equal Opportunity/Affirmative Action Employer, ITW Simco-Ion does not discriminate in hiring or in the terms and conditions of employment because of an individual's race, color, religion, gender, national origin, age, disability, sexual orientation, marital status, veteran status, arrest record, citizenship or other categories protected by federal, state or local laws. EOE/M/F/Vet/Disability

ITW Description:

Founded in 1912, Illinois Tool Works Inc. (NYSE: ITW) is a diversified, Fortune 200 manufacturing company that delivers specialized expertise, innovative thinking and value-added products to meet critical customer needs in a variety of industries. Ranked among Fortune's Magazine's most admired companies, the company focuses on solid growth, improving profitability and strong returns across its worldwide platforms and divisions. These divisions serve customers and markets around the globe, with a significant presence in developed as well as emerging markets. ITW's revenues totaled $15.95 billion in 2024

Simco-Ion Technology Group:

Simco-Ion, located in Alameda CA, is an Illinois Tool Works' company. We are the world's largest manufacturer of ionization and process monitoring products. Since 1936, we've been providing solutions for electrostatic issues in a wide range of industries, such as semiconductor, life sciences, and advanced display.

Compensation Information:

The expected starting annual base salary range for the Global Marketing Manager role is $110,000–$150,00