Senior Expert CVM & Contextual Marketing - Teknosys

Senior Expert CVM & Contextual Marketing - Teknosys

At Teknosys (a strategic technology and Data Analytics arm of Jazz), we are redefining how customer engagement is executed at scale. We are seeking a Senior Expert CVM & Contextual Marketing who combines strategic thinking, commercial acumen, and deep technical expertise to lead the evolution from traditional CVM to AI-driven, real-time contextual marketing.

This role is not just about campaign management, it is about building and governing an intelligent marketing ecosystem powered by MarTech, data science, and automation frameworks.

You will own end-to-end execution across digital and legacy channels, while shaping the next generation of personalized, lifecycle-driven customer engagement strategies.

Strategic Ownership & Growth Leadership

• Define and execute CVM and contextual marketing strategy aligned with Teknosys's must-win battles
• Own a high-impact portfolio with full accountability on revenue growth, customer lifecycle optimization, churn reduction, engagement and retention KPIs.
• Design scalable frameworks for hyper-personalized customer journeys.

Martech Architecture & Technical Execution

• Lead implementation and optimization of MarTech stack, including campaign management systems (CMS), Customer Data Platforms (CDP), and journey orchestration tools.
• Drive API-based integrations across internal systems (billing, CRM, app, web) and external platforms
• Enable real-time decisioning systems using event-driven architectures
• Oversee Wipecoding / rule-engine logic development for dynamic segmentation and trigger-based campaigns
• Collaborate with engineering teams to ensure scalable pipelines, low-latency execution and data integrity across systems.

Data Science & Advanced Analytics

• Partner with data teams to build and deploy propensity models, churn prediction models, and next-best-action engines.
• Translate analytical outputs into actionable campaign strategies
• Drive adoption of AI/ML-based personalization at scale

Governance & Operational Excellence

• Establish and enforce campaign governance frameworks
• Ensure compliance with data privacy policies, communication frequency caps, and customer experience standards
• Build structured workflows for campaign approvals, performance tracking and continuous optimization

Cross-Functional Leadership

• Collaborate with digital teams (App/Web engagement), segment teams (Consumer/Enterprise targeting), and pricing teams (offer structuring).
• Lead and mentor junior team members, driving a culture of ownership experimentation and performance accountability.

Contextual Marketing Transformation

• Transition Jazz's CVM ecosystem into a real-time contextual marketing engine
• Implement omnichannel orchestration (SMS, Push, WhatsApp, IVR, Digital), event-based triggers (usage, location, behavior), and dynamic content personalization.
• Evaluate and integrate external Martech solutions (Clevertap,MoEngage, Braze, etc.) where required.

Innovation & Revenue Expansion

• Identify new monetization opportunities through lifecycle marketing, upsell/cross-sell frameworks and product bundling strategies.
• Continuously test and deploy growth experiments (A/B, multivariate testing).