Sr. Manager, Integrated Marketing

Sr. Manager, Integrated Marketing

The Senior Manager, Integrated Marketing, reporting to the Senior Director, Integrated Marketing, will serve as a key driver of JCPenney's brand and marketing campaigns. This role partners closely with internal cross functional partners, owned channel teams, and agency partners to bring 360 integrated campaigns to life, ensuring alignment across the Integrated Agency Team and delivering cohesive, compelling customer experiences. You will translate brand strategy into actionable marketing plans, activate thinking across owned, earned, and paid channels, oversee the development of creative briefs, manage campaign timelines, and ensure flawless execution across media, social, PR, in-store, and digital channels.

Responsibilities

• Campaign Strategy & Planning
• Bridging strategic thought with annual and quarterly planning sessions.
• Briefing & Content Development
• Managing the end-to-end briefing process.
• Partnering with creative, production, and channel teams to produce high quality, on-brand assets.
• Ensuring consistency in messaging, tone, and visual identity across all channels.
• Cross Functional & Organizational Leadership
• Partnering across the organization to align campaign execution.
• Championing integration across paid, earned, and owned channels.
• Fostering strong relationships with internal teams and external agency partners.
• Project & Budget Management
• Overseeing campaign timelines, budgets, and resource allocation.
• Tracking and reporting on campaign performance.
• Performance Measurement & Insights
• Partnering with analytics teams to measure campaign effectiveness.
• Applying insights to refine future campaigns and improve ROI.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.
• Exceptional project management and organizational skills.
• Strong interpersonal and communication skills.
• Ability to drive towards decisions, especially in large teams.
• Creative thinker with strong problem-solving abilities and attention to detail.
• Willingness to travel as needed to attend photo shoots or campaign activations.

Pay Range USD $100,000.00 - USD $157,500.00 /Yr.