Growth Manager (SEM)

Growth Manager, Sem – Blanks + Transfers

We're Jiffy. We launched over a decade ago with a simple mission: use tech to combine an unparalleled level of customer service with the fastest delivery in the blank apparel, direct-to-film transfer, and custom apparel industries. We're more than a T-Shirt company; we're a support system for the creator + creator economy, home hobbyist, the small business owner, and more. Today, we help millions of small businesses build their vision from scratch.

The Growth Manager, SEM – Blanks + Transfers will be responsible for developing, executing, and optimizing performance marketing campaigns across Google Ads and Microsoft Ads (Bing) to drive growth in the Blanks + Transfers category.

This is a hands-on role: the ideal candidate will think strategically while executing daily, adjusting campaigns, bids, and structures to maximize performance. They will identify gaps, uncover efficiencies, and act quickly on opportunities within the platforms.

In addition, the Growth Manager will partner closely with the SEO team to ensure SEM and SEO strategies complement one another—aligning around keyword opportunities, category coverage, and user behavior insights. They will leverage SEM data to inform SEO strategy while adapting paid campaigns based on organic performance and rankings.

Key Responsibilities

• Own the SEM strategy and daily execution for Blanks + Transfers on Google and Bing.
• Build and continually optimize paid search campaigns across search, shopping, and performance max campaigns.
• Adjust bids, budgets, campaign structures, and targeting to improve efficiency and performance on a daily basis.
• Deliver growth against key brands and products based on strategic priorities, customer demand trends, and historical data.
• Conduct regular gap analyses and identify efficiency opportunities within platforms.
• Partner with the SEO team to ensure SEM strategy complements organic search initiatives:
• Use SEM data to identify keyword and content opportunities for SEO.
• Adjust SEM targeting to account for organic performance and rankings.
• Create a balanced approach that maximizes traffic, conversion, and cost efficiency across both channels.
• Develop keyword strategy, ad copy testing, negative keyword management, and landing page alignment.
• Collaborate with merchandising to ensure the most relevant product coverage and promotions.
• Partner with analytics to track KPIs, report on performance, and generate actionable insights.
• Stay ahead of SEM industry trends, including automation, AI-driven bidding, and new ad formats.
• Continuously improve campaign performance through structured testing and experimentation.