Lifecycle Marketing Manager

Lifecycle Marketing Manager

Jiffy is looking for a Lifecycle Marketing Manager to own and scale how we engage, convert, and retain customers across their entire journey. This role is critical to turning acquisition into repeat revenue, higher LTV, and long-term brand loyalty.

You will design and operate lifecycle programs across email, SMS, and in-product touchpoints balancing automation with creativity, and data with empathy. This is a highly cross-functional role that partners closely with paid media, SEO, product, analytics, and merchandising to ensure every customer interaction feels timely, relevant, and valuable.

This role is ideal for someone who loves both systems and storytelling, and wants real ownership over a core growth lever.

Key Responsibilities

• Own and evolve Jiffy's lifecycle marketing strategy across email, SMS, and other owned channels.
• Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back.
• Build and optimize automated journeys using behavioral, transactional, and preference-based triggers.
• Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
• Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
• Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
• Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
• Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
• Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
• Ensure best practices around deliverability, compliance, and customer experience.