ABM & Enterprise Marketing Manager

ABM & Enterprise Marketing Manager

This role is designed for a high-impact B2B marketer who thrives at the intersection of strategy and execution, driving growth across key enterprise accounts through targeted, account-based initiatives. You will lead multi-channel ABM programs that directly influence pipeline creation and acceleration within complex enterprise sales cycles. The position requires a strong mix of creativity, analytical thinking, and hands-on execution across email, events, webinars, and direct mail. You will work closely with sales, BDRs, and marketing leadership to design tailored account strategies that convert high-value opportunities. This is a fast-paced, ownership-driven role where experimentation and iteration are central to success. The ideal candidate is comfortable operating in ambiguity while building scalable, repeatable ABM programs that deliver measurable revenue impact.

Accountabilities:

In this role, you will be responsible for building and executing account-based marketing strategies that drive enterprise pipeline and revenue growth:

• Own and execute 1:1 and 1:few ABM campaigns targeting strategic enterprise accounts
• Design and launch multi-channel programs across email, direct mail, events, webinars, and outbound activations
• Partner closely with BDRs and AEs to develop account penetration strategies and coordinated outreach workflows
• Build account-specific marketing plans to support enterprise deal acceleration and expansion opportunities
• Develop and maintain target account lists in collaboration with sales leadership and revenue teams
• Leverage intent data, research, and relationship mapping to build deep account intelligence
• Plan and execute high-touch direct mail campaigns, including vendor coordination, creative development, and logistics
• Lead end-to-end webinar programs, from topic development to pipeline conversion analysis
• Co-own enterprise event strategy, including executive dinners, roundtables, and field marketing events
• Continuously test, measure, and optimize campaigns to improve engagement and pipeline performance

Requirements:

The ideal candidate brings strong enterprise marketing experience with a proven track record in ABM-driven revenue growth:

• 5–7+ years of B2B marketing experience, including 2–3+ years focused on ABM or enterprise marketing
• Proven success driving pipeline through account-based marketing strategies in complex B2B environments
• Hands-on experience executing multi-channel campaigns across outbound, email, direct mail, events, and webinars
• Strong understanding of enterprise sales cycles, multi-threaded deals, and stakeholder dynamics
• Experience partnering closely with BDRs and AEs in revenue-driven organizations
• Ability to engage confidently with senior stakeholders, including VP and C-level audiences
• Strong experimentation mindset with a bias toward rapid testing, learning, and iteration
• Comfortable working in fast-paced, ambiguous environments with limited initial structure
• Experience managing vendors, budgets, and logistics for campaigns and events
• Nice to have: experience in regulated industries (e.g., fintech, financial services), familiarity with marketing tools such as HubSpot, Marketo, Outreach, or Sendoso, and experience in high-growth scaling companies

Benefits:

Competitive salary with equity-based compensation and retirement benefits (401k where applicable)

Remote-first work environment offering flexibility

Comprehensive health, dental, and vision insurance fully covered for employees (US-based)

Unlimited paid time off to support work-life balance

Strong learning and professional development opportunities

Opportunity to design and scale enterprise ABM programs with direct revenue impact

Collaborative, mission-driven culture focused on innovation and impact

Regular team events, offsites, and a family-friendly work environment