Analista De Marketing (automação CRM)

Analista De Marketing Pleno (Automação CRM)

Join a collaborative and innovation-driven environment where marketing, technology, and data come together to create meaningful customer experiences. In this role, you will lead the planning and execution of advanced CRM automation journeys focused on engagement, retention, loyalty, and business growth. You will work closely with multidisciplinary teams to design personalized communication strategies based on customer behavior and lifecycle insights. This opportunity is ideal for someone passionate about marketing automation, data-driven decision-making, and customer-centric strategies. With a strong focus on continuous improvement, experimentation, and performance analysis, you will play a key role in optimizing communication flows and driving measurable results in a modern hybrid work environment.

Accountabilities:

• Plan, structure, and implement complex CRM and marketing automation journeys based on behavioral data, customer lifecycle, and advanced segmentation strategies.
• Develop communication flows focused on onboarding, cross-sell, upsell, retention, re-engagement, churn reduction, and loyalty initiatives.
• Ensure consistency, personalization, and adherence to CRM best practices across customer communications.
• Act as a strategic and technical reference for Marketing Automation initiatives within the team.
• Continuously analyze and optimize the customer lifecycle to identify valuable engagement opportunities.
• Collaborate with Marketing, Product, Martech, and Data teams to define KPIs, goals, and process improvements.
• Build and maintain automations, triggers, segmentations, and integrations using Salesforce Marketing Cloud or equivalent platforms.
• Monitor automation performance, troubleshoot issues, and implement continuous optimization initiatives.
• Generate reports and insights related to CAC, churn, LTV, cohort analysis, RFV, conversion metrics, engagement, and funnel performance.
• Support testing strategies such as A/B experiments to improve campaign and journey effectiveness.
• Translate business needs into technical requirements and contribute to data governance, LGPD compliance, and communication best practices.
• Document technical processes, workflows, standards, and automation structures.

Requirements:

• Strong experience with Salesforce platforms, especially Marketing Cloud and Data Cloud.
• Solid knowledge of SQL for querying and analyzing databases.
• Experience with API integrations and customer data management.
• Proven background in CRM automation and marketing automation strategies.
• Understanding of customer journey mapping, lifecycle marketing, omnichannel communication, cross-sell, and upsell concepts.
• Strong analytical mindset with the ability to interpret data and generate actionable insights.
• Experience monitoring campaign performance and optimizing automations through data-driven decision-making.
• Ability to collaborate effectively with cross-functional teams and communicate technical concepts clearly.
• Strong organizational skills and attention to detail in managing workflows, segmentation, and automation governance.
• Familiarity with privacy regulations, consent management, and data quality best practices.

Benefits:

• Competitive compensation package with participation in company results (PPR).
• Meal and food allowance.
• Home office and hybrid work allowance.
• Mobility support for transportation expenses.
• Childcare or nanny reimbursement assistance.
• Private health and dental insurance for employees and dependents.
• Life insurance coverage.
• Private pension plan with company contribution.
• Access to English learning platform for personal and professional development.
• Gym and wellness program partnerships.
• Mental health and self-development platform for employees and dependents.
• Extended maternity and paternity leave policies.
• Birthday day off and additional day off for children's birthdays.
• Seasonal benefits such as holiday gift support.
• Flexible and collaborative work environment focused on growth, innovation, and inclusion.