Creative Lead, Lifecycle & Organic Growth - Remote Eligible

Creative Lead, Lifecycle & Organic Growth

This is a unique opportunity for a highly creative marketer to redefine how millions of consumers connect with a fast-growing digital platform in the automotive space. In this role, you will shape the voice, tone, and emotional identity of customer communications across lifecycle and organic growth channels. You'll work at the intersection of brand storytelling, customer engagement, and growth strategy, helping transform transactional messaging into meaningful customer experiences. The position offers broad creative ownership, direct collaboration with senior leadership, and the chance to influence how a rapidly scaling consumer brand builds trust and loyalty. Ideal for someone who thrives in startup environments, this role combines strategic thinking with hands-on execution across email, SMS, in-app messaging, and social channels. You'll play a key role in building lasting customer relationships while contributing directly to long-term growth and retention.

Accountabilities:

• Lead the creative direction and execution of lifecycle marketing communications across email, SMS, push notifications, and in-app messaging.
• Develop and refine a distinctive brand voice and messaging framework that resonates emotionally with customers and strengthens long-term engagement.
• Collaborate closely with Product, Growth, Design, and Customer Insights teams to create customer-centric messaging strategies that support retention and conversion goals.
• Create compelling organic content across digital channels, including social media and community-driven platforms, to drive brand affinity and customer growth.
• Translate customer pain points, behavioral insights, and qualitative feedback into empathetic, high-impact copy and campaigns.
• Optimize messaging performance through experimentation, audience understanding, and continuous iteration.
• Serve as a key creative voice within the organization, influencing how the company communicates complex or traditionally "dry" topics in accessible and engaging ways.
• Support the evolution of broader brand storytelling initiatives as the company scales its organic growth efforts.

Requirements:

• 5+ years of experience in creative marketing, lifecycle marketing, or organic growth roles with a strong focus on copywriting and brand communication.
• Proven expertise creating high-performing content for channels such as email, SMS, social media, and in-app experiences.
• Strong ability to craft emotionally resonant messaging around complex, technical, or low-interest consumer topics.
• Experience working within fast-paced startup or high-growth consumer environments.
• Deep understanding of audience development, customer engagement, and brand positioning strategies.
• Familiarity with community-driven platforms and social ecosystems, including channels like Reddit and emerging organic growth spaces.
• Strong strategic mindset balanced with hands-on execution capabilities.
• Excellent written communication, storytelling, and creative problem-solving skills.
• Bachelor's degree or equivalent professional experience preferred.
• Portfolio demonstrating creative writing, brand storytelling, and customer engagement work strongly preferred.

Benefits:

• Competitive base salary ranging from $135,000–$185,000 USD (or CA$125,000–CA$175,000 for Canadian employees), based on experience and location.
• Equity opportunities as part of the total compensation package.
• Comprehensive medical, dental, and vision insurance coverage.
• Paid time off and generous paid parental leave programs.
• 401(k) plan with employer matching for U.S. employees and RRSP matching for Canadian employees.
• Wellness benefits and additional employee support programs.
• Fully remote work environment with flexibility across multiple North American locations.
• Opportunity to shape the voice and creative identity of a rapidly growing consumer platform from the ground up.
• Collaborative, high-impact culture focused on innovation, experimentation, and customer experience.