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Customer Marketing Manager - Remote
This role is pivotal in highlighting the brand's value and elevating the overall customer experience. You will thrive in a collaborative, fast-paced environment where your strategic thinking will directly contribute to company growth.
Accountabilities
Own email marketing strategy and execution — ABM, lifecycle, and nurture campaigns
Build evergreen and drip sequences that move prospects and customers through the funnel
Apply email best practices: segmentation, deliverability, A/B testing, and copywriting
Ensure communications align with messaging and positioning framework set by Product Marketing
Orchestrate the customer advocacy program: wins, references, case studies, and testimonials
Partner with content writers and the brand/design team to develop compelling customer stories
Build a library of proof points — logos, quotes, case studies to support Sales and Marketing
Drive awareness and pipeline growth for new product and feature launches
Requirements
Hands-on email marketing experience: ABM, lifecycle, nurture, segmentation, and copywriting
6 years of marketing experience; 8 years of total professional experience preferred
Proven track record marketing to B2B audiences and driving measurable pipeline impact
Customer-centric mindset — communicate value in the customer's language
Strong program and project management skills — manage multiple workstreams simultaneously
Comfortable operating under ambiguity — define structure where it doesn't exist
Strong ownership mentality: drive execution and own outcomes end-to-end
Data-driven mindset — use metrics to inform decisions and optimize continuously
Benefits
Flexible remote work arrangement
Opportunities for professional growth and development
Collaborative and supportive team environment
Access to cutting-edge marketing tools and technologies
Health and wellness benefits
Generous vacation policy
Competitive salary and performance-based incentives