Digital Marketing Strategist - Remote - Remote Eligible

Digital Strategist - Remote

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Strategist - REMOTE. In this role, you will play a vital part in enhancing web experiences by translating strategic priorities into actionable improvements. Your work will directly contribute to enhancing user experience, driving conversions, and aligning with business objectives through collaboration with cross-functional teams including IT, marketing, and CMS. This fully remote position welcomes candidates located within the United States. Make an impact on digital strategy and user engagement from the comfort of your home.

Accountabilities

• Partner with the Director of Web Strategy to define, scope, prioritize, and deliver website enhancements that improve user experience.
• Act as the day-to-day product management liaison between IT and marketing to ensure quality releases.
• Manage and monitor the intake process for content and feature requests in coordination with the CMS Team.
• Maintain documentation for internal best practices, web metrics, and technical guidelines.
• Support requests for site audits and oversee content inventory projects.
• Contribute to SEO, CRO, and personalization initiatives in collaboration with marketing teams.
• Analyze analytics and user behavior data to identify optimization opportunities.
• Define requirements for web initiatives in partnership with cross-functional stakeholders.
• Support cross-team training on web strategy-related tools and processes.

Requirements

• 5-7+ years of experience in digital strategy, web product management, or related field.
• Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO).
• Experience with CMS platforms (e.g., Sitefinity, Sitecore, or similar).
• Familiarity with SEO principles and site auditing tools (e.g., Screaming Frog, SEMrush).
• Experience with analytics tools (e.g., Google Analytics, ContentSquare, Hotjar).
• Working knowledge of Core Web Vitals (CWV) and site performance optimization.
• Ability to translate business goals into user-focused solutions.
• Strong organizational skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.

Benefits

• Fully remote work environment.
• Collaborative team culture.
• Opportunities for professional development.
• Flexible work hours.
• Health and wellness benefits.
• Access to digital tools and resources to support your work.