Director, Creative Marketing

Director, Creative Marketing

This is a high-impact creative leadership role focused on redefining how a fast-growing consumer technology brand communicates with its customers. You will be responsible for shaping the voice, tone, and emotional resonance of all customer-facing messaging across lifecycle and organic channels. The role blends strategic brand thinking with hands-on execution, requiring you to both define and personally craft high-performing copy. You will transform functional, transactional communications into engaging, trust-building experiences that strengthen customer relationships. Working closely with product, growth, and customer insights teams, you will help reimagine how customers perceive and connect with the brand. This is a rare opportunity to build a brand voice from the ground up in a high-scale, data-driven environment.

Accountabilities:

• Lead the transformation of customer communications across email, SMS, CRM, and in-app messaging into a cohesive, emotionally resonant brand voice
• Personally write and refine high-impact copy across lifecycle campaigns, product messaging, and customer touchpoints
• Collaborate with product, design, growth, and insights teams to align messaging with user needs and business goals
• Develop a consistent tone of voice and messaging framework that builds trust, engagement, and long-term customer loyalty
• Translate complex, transactional topics into clear, human, and engaging communication
• Engage directly with customers and community channels (including social platforms and forums) to understand sentiment and inform messaging strategy
• Overhaul existing lifecycle communications to improve engagement, conversion, and retention
• Potentially expand scope into broader organic brand storytelling and social content strategy as impact grows

Requirements:

• 7+ years of experience in creative marketing, copywriting, or customer communications within consumer-facing brands
• Proven expertise in email and SMS campaign writing with measurable performance impact
• Strong portfolio demonstrating excellence in copywriting, storytelling, and brand communication
• Ability to simplify complex or technical topics into clear, emotionally engaging messaging
• Experience working in fast-paced, high-growth environments, ideally startups
• Strong understanding of audience development, product positioning, and lifecycle marketing
• Familiarity with digital communities and platforms such as Reddit or social media ecosystems
• Ability to work independently as an individual contributor while influencing cross-functional teams
• Strong critical thinking skills and ability to advocate for brand value in data-driven environments
• Bachelor's degree or equivalent experience

Benefits:

• Competitive compensation package with potential equity participation
• Comprehensive health coverage including medical, dental, and vision insurance
• Paid time off and generous parental leave policies
• 401(k) retirement plan with employer matching
• Flexible work environment supporting autonomy and balance
• Wellness benefits and additional employee support programs
• Opportunity to shape a category-defining consumer brand voice from the ground up
• Exposure to high-scale product and growth teams in a rapidly expanding organization