Director, Creative Marketing (lifecycle And Organic Growth)

Director, Creative Marketing (Lifecycle and Organic Growth)

This is a senior individual contributor role responsible for redefining how a high-growth consumer product communicates with its users across lifecycle and organic channels. You will shape the brand's voice and emotional resonance across CRM, email, SMS, in-app messaging, and broader organic surfaces. Working at the intersection of marketing, product, and customer insight, you will transform functional, transactional messaging into human-centered storytelling that builds trust and long-term engagement. You will also help establish a scalable tone of voice and creative system from the ground up, partnering closely with senior leadership. The role sits in a fast-paced, experimentation-driven environment where ideas move quickly from concept to live deployment. Over time, your scope may expand into broader brand storytelling and organic growth initiatives across multiple channels.

Accountabilities

• Own and evolve the end-to-end lifecycle and organic communication strategy, transforming CRM, email, SMS, and in-app messaging into high-impact, emotionally resonant customer experiences that improve engagement, retention, and conversion.
• Define and scale a distinct brand voice and messaging framework, ensuring consistency across all organic touchpoints while building systems that can scale with rapid product and user growth.
• Partner with Product, Design, Growth, and Customer Insights teams to translate user pain points, behavioral data, and qualitative feedback into compelling, high-performing creative narratives.
• Lead the creative direction of lifecycle campaigns and customer journeys, continuously testing, iterating, and optimizing messaging through experimentation and performance insights.
• Contribute to broader organic growth initiatives, including social and community storytelling, helping strengthen brand affinity and long-term customer trust.

Requirements

• 7+ years of experience in creative marketing, lifecycle marketing, or brand storytelling, with a strong focus on organic growth and copy-driven execution in consumer-facing environments.
• Demonstrated expertise in crafting high-performing messaging across CRM channels such as email, SMS, push notifications, and in-app communications.
• Strong portfolio showcasing exceptional copywriting, storytelling, and brand-building work across digital channels.
• Deep ability to translate complex, functional, or emotionally sensitive topics into clear, engaging, and human-centered communication.
• Strong collaboration skills with cross-functional teams including product, design, analytics, and growth, with comfort operating in fast-paced, data-informed environments.
• First-principles thinking with the ability to interpret qualitative insights and user behavior into compelling creative direction.
• Bachelor's degree or equivalent practical experience in marketing, communications, or a related field.

Benefits

• Competitive base salary aligned with senior-level creative leadership roles in North America
• Equity opportunities as part of the total compensation package
• Comprehensive health, dental, and vision coverage
• Paid time off, parental leave, and wellness support programs
• Retirement savings plans (401K in the U.S. / RRSP in Canada) with employer matching
• Flexible working arrangements in a remote-friendly environment
• Opportunity to help define and scale a foundational brand voice at a high-growth consumer technology company