Director, Creative Marketing

Director, Creative Marketing

This role is a rare opportunity to shape the emotional and creative voice of a fast-growing consumer technology product transforming a traditionally stressful industry. You will be responsible for redefining how customers experience communication across every touchpoint, turning functional, transactional messaging into human, trust-building storytelling. Operating in a high-growth, data-driven environment, you will collaborate closely with product, growth, design, and insights teams to translate user needs into compelling narratives. This is a hands-on senior role where you will personally craft messaging across CRM, email, SMS, in-app content, and community channels. You will play a key role in building brand trust and long-term engagement, helping transform how customers perceive and connect with the product. Over time, your influence may extend into broader creative strategy and organic brand expression across multiple channels.

Accountabilities:

• Redesign and elevate all customer-facing messaging across CRM, email, SMS, push notifications, and in-app communications to create a more human and trust-driven voice
• Develop and own the brand tone of voice, ensuring consistency across all organic customer touchpoints
• Write and personally execute high-impact copy for lifecycle marketing campaigns and customer communications
• Collaborate with Product, Design, Growth, and Customer Insights teams to translate user needs and behavioral data into compelling messaging strategies
• Transform complex and often stressful topics into clear, empathetic, and engaging customer narratives
• Build and refine messaging frameworks that improve engagement, retention, and long-term customer trust
• Engage directly with customer communities and feedback channels to inform messaging strategy and brand positioning
• Potentially expand scope into broader creative marketing initiatives such as social media and organic brand content

Requirements:

• 7+ years of experience in creative marketing, copywriting, or customer communications roles within consumer-focused brands
• Proven expertise in writing high-performing CRM, email, and SMS campaigns with measurable impact
• Strong portfolio demonstrating creative storytelling, copywriting excellence, and brand voice development
• Ability to translate complex, technical, or emotional topics into simple, engaging, and human-centered messaging
• Experience working in fast-paced, data-driven environments, ideally within high-growth startups
• Strong understanding of audience development, product positioning, and lifecycle marketing principles
• Familiarity with digital communities and platforms such as Reddit and social media ecosystems
• First-principles thinker with strong empathy for customer pain points and behavioral insights
• Comfortable challenging data-driven teams and advocating for brand and creative impact
• Bachelor's degree preferred

Benefits:

• Competitive salary with additional equity opportunities based on role and performance
• Comprehensive healthcare coverage including medical, dental, and vision insurance
• Paid time off and generous parental leave policies
• 401(k) retirement plan with employer matching
• Wellness programs and employee support benefits
• Flexible, high-growth startup environment with strong ownership and impact
• Opportunity to help build and define a brand voice from the ground up
• Exposure to cross-functional collaboration across product, growth, and engineering teams
• Work on a widely used, fast-scaling consumer platform with millions of users.