Director, Customer & Field Marketing - Remote Eligible

Director, Customer & Field Marketing

This is an exciting opportunity for a strategic marketing leader to shape and scale customer engagement initiatives in a fast-paced, growth-oriented environment. The role focuses on driving customer retention, expansion revenue, and advocacy through innovative customer and field marketing programs. You will collaborate closely with cross-functional teams to deliver impactful account-based strategies, lead high-visibility events, and strengthen relationships with key stakeholders. This position combines strategic ownership with hands-on execution, offering the chance to influence business growth directly through measurable marketing outcomes. Working remotely, you will help build scalable engagement programs while partnering with external agencies and field teams to maximize reach and effectiveness. The ideal candidate thrives in collaborative environments and is passionate about creating customer-centric marketing experiences that deliver tangible business impact.

Accountabilities:

• Develop and lead customer marketing strategies designed to strengthen engagement, improve retention, and identify expansion opportunities across existing accounts.
• Build and execute account-based marketing (ABM) and pursuit-based marketing initiatives that support cross-sell and upsell objectives.
• Collaborate with Customer Experience, Customer Success, and Growth teams to align renewal readiness, engagement strategies, and executive messaging for top accounts.
• Oversee field marketing activities including trade shows, customer events, and regional activations while managing budgets, ROI tracking, and performance metrics.
• Design segmentation strategies based on account maturity, customer health indicators, and service adoption to optimize marketing effectiveness.
• Create scalable enablement materials, customer-facing content, and automated engagement journeys across digital and event channels.
• Manage external marketing agencies and service partners, ensuring clear objectives, quality execution, and measurable business outcomes.
• Monitor and analyze KPIs including customer engagement, expansion pipeline, event performance, marketing ROI, and advocacy participation.

Requirements:

• 8–12+ years of experience in B2B marketing, particularly in customer marketing, field marketing, or account-based marketing within SaaS, professional services, or technology-enabled environments.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven success leading event marketing and field marketing programs with measurable pipeline and revenue impact.
• Strong expertise in developing and activating ABM programs in partnership with sales and customer success organizations.
• Experience working with external agencies, managed services, or partner ecosystems to deliver scalable marketing initiatives.
• Strong analytical mindset with proficiency in CRM systems, marketing automation platforms, and multi-touch attribution methodologies.
• Excellent communication, leadership, and stakeholder management skills with the ability to influence cross-functional teams.
• Ability to work independently in a remote environment while managing multiple strategic priorities effectively.
• Experience within insurance or financial services environments is considered a strong advantage.
• Willingness to travel up to 20% for events and customer engagements across the United States.

Benefits:

• Fully remote work environment with flexible working arrangements.
• Opportunity to lead high-impact marketing initiatives with strong visibility across the organization.
• Competitive compensation package.
• Exposure to cross-functional leadership and strategic growth initiatives.
• Career development opportunities within a dynamic and expanding organization.
• Collaborative and inclusive company culture focused on innovation and performance.
• Work-from-home setup with support for remote productivity.
• Participation in impactful customer engagement and industry event programs.