Director, Customer Marketing (remote - US Or Canada) - Remote Eligible

Director, Customer Marketing

This position is posted by Jobgether on behalf of Clio - Cloud-Based Legal Technology. We are currently looking for a Director, Customer Marketing in Canada or United States. As a senior leader in customer marketing, this role focuses on driving engagement, growth, and advocacy across a diverse client base. You will lead a team of talented marketers, shaping strategies that enhance customer relationships, encourage product adoption, and foster loyalty. This position requires strong cross-functional collaboration, a data-driven mindset, and the ability to design scalable programs that deliver measurable impact. The environment is dynamic, innovative, and people-first, offering the opportunity to influence company-wide priorities while advancing your team's success and professional growth.

Accountabilities:

In this role, you will oversee the full customer marketing function, building strategies that inspire customer success and advocacy. Key responsibilities include:

• Managing and developing a high-performing team of customer marketers.
• Designing cross-sell, upsell, and expansion initiatives to support growth objectives.
• Leading customer communications and lifecycle marketing to ensure consistent, value-driven interactions.
• Creating educational and engagement programs that address customer challenges and promote best practices.
• Overseeing advocacy marketing efforts including referrals, reviews, testimonials, and case studies.
• Driving audience segmentation, personalization, and automation strategies.
• Collaborating with leaders across Marketing, Sales, RevOps, Customer Success, and other departments to align priorities.
• Analyzing customer behavior, developing insights on personas and journeys, and reporting on key performance metrics, budgets, and ROI.