Director, Digital Marketing - Remote Eligible

Director, Digital Marketing

This role offers a unique opportunity to lead and execute a comprehensive digital marketing strategy across North America, driving measurable pipeline growth and strengthening brand authority. The Director will oversee end-to-end digital performance, including website optimization, paid media, search, social, and content initiatives, while actively contributing as a hands-on leader. Working with a lean team and external vendors, you will ensure digital channels operate as a scalable growth engine aligned with revenue objectives. This position emphasizes data-driven decision-making, AI-augmented workflows, and optimization across the full digital ecosystem. You will set strategic direction, optimize performance metrics, and foster a culture of experimentation and measurable results. Collaboration with cross-functional teams is key to delivering high-impact campaigns that enhance customer experience and business outcomes.

Accountabilities:

• Develop and implement a comprehensive digital marketing strategy aligned with revenue and pipeline goals
• Lead hands-on execution across key digital channels, including AI-powered search, SEO, SEM, paid social, website optimization, and content campaigns
• Manage the website roadmap, UX improvements, A/B testing, and conversion optimization to ensure the website functions as a demand-generation engine
• Provide social media strategy, content oversight, and performance management across all channels, including blog and social platforms
• Oversee a lean internal team and vendor partnerships, ensuring effective allocation of resources and continuous performance improvement
• Measure and report on digital channel performance, delivering actionable insights to executive leadership
• Drive adoption of AI tools and emerging technologies to enhance digital marketing efficiency and impact

Requirements:

• 8+ years of B2B digital marketing experience, ideally in infrastructure, data center, cloud, network, or complex technology environments
• Proven success balancing strategic leadership with hands-on execution across multiple digital channels
• Strong expertise in AEO, SEO, SEM, paid social, website optimization, analytics, and performance measurement
• Experience with marketing automation platforms, CRM systems, and AI-enhanced digital marketing tools
• Knowledge of Canadian privacy laws, email compliance, and accessibility standards (WCAG, AODA)
• Data-driven, commercially focused, and technically curious, particularly regarding AI applications
• Excellent prioritization, communication, collaboration, and writing skills, with a player-coach mindset
• BA or BS degree or equivalent experience; must be authorized to work in Canada

Benefits:

• Competitive salary: $130,000 – $145,000 CAD, with eligibility for annual bonus
• Flexible remote-first work across Canada
• Medical, dental, and vision coverage, plus company-paid life insurance and health savings account
• Retirement plan (RSP) with employer match
• Generous paid vacation and company holidays
• Mental wellness benefits, tuition reimbursement, long-term disability, and Employee Assistance Program (EAP)
• Employee recognition programs and career development opportunities
• Inclusive and collaborative work environment supporting personal and professional growth