Director, Marketing

Director, Marketing

This is a high-impact leadership opportunity for a strategic yet hands-on marketing professional ready to drive full-funnel growth in a fast-paced B2B SaaS environment. As Director of Marketing, you will shape and execute the overall marketing vision while directly contributing to campaigns, content, and performance optimization. You will oversee demand generation, product marketing, brand positioning, communications, and marketing operations—ensuring measurable business impact. Working closely with Sales, Product, and Customer Success, you will align marketing initiatives with revenue and retention goals. This player-coach role is ideal for a dynamic leader who thrives in lean teams, values data-driven decision-making, and enjoys building scalable programs from the ground up.

Accountabilities:

• Developing and executing a comprehensive marketing strategy aligned with company growth objectives.
• Owning marketing KPIs, dashboards, attribution models, and ROI reporting for executive leadership.
• Designing and optimizing full-funnel demand generation campaigns across email, paid media, SEO, social, webinars, and ABM initiatives.
• Managing lead lifecycle strategies, nurturing programs, and pipeline acceleration efforts to maximize revenue impact.
• Leading product marketing initiatives, including positioning, messaging, go-to-market strategies, and sales enablement materials.
• Building customer advocacy programs, case studies, and competitive insights to strengthen market positioning.
• Overseeing brand consistency, content production (blogs, whitepapers, videos, landing pages, email campaigns), and design quality across all channels.
• Planning and executing virtual and in-person events in collaboration with Sales to drive engagement and lead generation.
• Managing the marketing technology stack (CRM, automation, analytics, CMS) and ensuring data integrity and actionable reporting.

Requirements:

• 7–10+ years of experience in B2B SaaS marketing, with demonstrated success in both hands-on execution and marketing leadership.
• Proven track record in full-funnel marketing, demand generation, brand building, and revenue growth.
• Strong analytical mindset with the ability to translate data into actionable marketing strategies.
• Excellent communication, storytelling, and presentation skills.
• Experience managing small teams, freelancers, or contractors in a fast-paced environment.
• Proficiency in Microsoft Office Suite, CRM platforms, marketing automation tools, and analytics systems.
• Ability to operate independently while collaborating effectively with Sales, Product, and Customer Success teams.
• Must be based on the East Coast of the United States.
• Experience in digital production within the fashion industry is a plus.

Benefits:

• Competitive compensation package
• Opportunity to shape and lead the full marketing function
• High visibility role with direct executive collaboration
• Dynamic, innovation-driven work environment
• Professional growth and leadership development opportunities
• Collaborative and inclusive company culture
• Exposure to cutting-edge SaaS and digital production technologies