Director, Marketing Strategy - Remote Eligible

Director, Marketing Strategy

This leadership role offers the opportunity to shape audience growth and engagement strategies across a dynamic portfolio of multimedia products and platforms. As Director of Marketing Strategy, you will lead data-driven initiatives designed to expand reach, strengthen audience loyalty, and optimize marketing performance across audio, digital, video, social, and subscription channels. Working in a collaborative and mission-oriented environment, you will partner closely with cross-functional teams to align brand, content, analytics, product, and fundraising efforts. The role combines strategic thinking with operational execution, requiring a strong understanding of audience behavior, campaign optimization, and lifecycle marketing. You will also mentor and develop a team of marketing strategists while driving innovation through experimentation and performance insights. This is an exciting opportunity for a marketing leader who thrives in fast-paced environments and is passionate about meaningful storytelling, digital engagement, and measurable growth.

Accountabilities:

• Lead and mentor a team of marketing strategists focused on audience development, engagement growth, and campaign performance across multiple platforms and products.
• Develop and execute audience growth strategies that strengthen relationships with users across newsletters, apps, subscription offerings, social channels, and digital experiences.
• Drive data-informed marketing initiatives by leveraging audience insights, campaign analytics, and performance metrics to optimize engagement and retention.
• Collaborate cross-functionally with teams across content, audience insights, brand, product, communications, and fundraising to ensure cohesive campaign execution and strategic alignment.
• Oversee end-to-end campaign management, from strategic planning and launch to optimization, reporting, and post-campaign analysis.
• Establish KPIs and lead ongoing testing initiatives, including A/B testing and audience experimentation, to continuously improve marketing effectiveness.
• Identify untapped audience opportunities, competitive positioning strategies, and emerging digital trends to support long-term growth objectives.
• Foster a collaborative, innovative, and high-performing team culture centered on creativity, accountability, and measurable outcomes.

Requirements:

• 8+ years of experience in marketing strategy, audience development, growth marketing, or related fields.
• 3+ years of leadership experience managing and mentoring high-performing marketing teams.
• Proven success driving audience engagement across audio, podcasting, web, video, social media, and digital subscription products.
• Strong expertise in audience lifecycle management, including acquisition, engagement, retention, and conversion strategies.
• Demonstrated experience executing data-driven campaigns with measurable performance outcomes and optimization initiatives.
• Advanced understanding of omnichannel marketing strategies, digital product growth, and subscription or membership-based business models.
• Strong analytical and data interpretation skills, with the ability to translate insights into actionable strategies.
• Exceptional communication, stakeholder management, and cross-functional collaboration abilities.
• Agile mindset with experience adapting campaigns and strategies based on real-time performance data and audience behaviors.
• Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field; advanced degrees are a plus.
• Experience within mission-driven, nonprofit, media, or public-facing organizations is considered an advantage.

Benefits:

• Competitive salary range of $147,000 to $170,000 USD plus comprehensive benefits.
• Flexible remote-first work environment with the option for hybrid or on-site collaboration.
• Comprehensive medical, dental, and vision coverage for employees and eligible dependents.
• Life insurance, disability coverage, and voluntary retirement savings plans.
• Generous paid time off and wellness-focused benefits.
• Opportunities for professional development, leadership growth, and cross-functional collaboration.
• Inclusive, mission-driven culture focused on creativity, innovation, and public impact.
• Access to meaningful work that reaches and engages millions of people through trusted multimedia experiences.