Director Of Innovation And Product Marketing - Remote Eligible

Director Of Innovation And Product Marketing

This role sits at the intersection of innovation, product strategy, and go-to-market execution, driving the growth of purpose-driven consumer nutrition products. You will shape product vision and positioning across both new launches and existing offerings, ensuring strong alignment between R&D, Brand, Commercial, and Operations teams. The position plays a critical role in identifying market opportunities, translating consumer insights into actionable innovation pipelines, and guiding products from concept through commercialization. You will also define compelling narratives and value propositions that differentiate the portfolio in a competitive category. Working in a highly cross-functional environment, you will influence executive strategy while leading initiatives that directly impact revenue growth, adoption, and brand equity. This is a hands-on leadership role combining strategic thinking, financial rigor, and deep product marketing expertise.

Accountabilities:

• Lead the end-to-end innovation and renovation strategy, identifying market opportunities and shaping the long-term product roadmap.
• Develop and manage product lifecycle strategies, ensuring existing offerings are optimized, refreshed, or repositioned based on market and consumer insights.
• Drive the ideation and validation of new products, including customer research, prototyping, and concept testing.
• Build business cases, financial models, and ROI analyses to support innovation and product development decisions.
• Define product positioning, messaging, claims, and differentiation strategies in collaboration with Brand and Commercial teams.
• Own product narratives and go-to-market briefs that guide consistent storytelling across channels.
• Support sales enablement through the development of materials, presentations, and product storytelling tools.
• Lead cross-functional collaboration across R&D, Brand, Operations, Commercial, and Customer Experience teams.
• Act as a strategic liaison to executive leadership, presenting innovation strategy and performance outcomes.
• Establish KPIs to measure product performance, adoption, and revenue impact.
• Manage external product partnerships to ensure alignment on shared goals and execution efficiency.

Requirements:

• 8–10+ years of experience in product marketing, innovation, or brand management within CPG, ideally in food, nutrition, or infant/maternal health categories.
• 3+ years of experience leading cross-functional teams and managing direct reports.
• Proven track record of bringing products from concept through commercialization using a stage-gate or similar process.
• Strong experience in building and executing product roadmaps balancing innovation and portfolio optimization.
• Expertise in product positioning, competitive analysis, and category insights tools such as Nielsen, Circana/IRI, or SPINS.
• Ability to develop and present financial models, ROI analysis, and data-driven business cases.
• Understanding of regulatory frameworks in food or infant nutrition, including FDA labeling and claims compliance (strong plus).
• Strong executive communication skills with experience translating complex data into compelling narratives.
• Familiarity with co-manufacturing and supply chain considerations impacting product development.
• Strong leadership mindset with the ability to influence across multiple functions and levels.

Benefits:

• Competitive salary range of 180,000 USD to 220,000 USD depending on experience and location.
• Equity participation through stock options.
• 100% employer-covered medical, dental, and vision insurance for employees, with subsidized dependent coverage.
• 401(k) plan with employer match.
• Fully remote US-based work model.
• Flexible time off policy, including summer Fridays and extended holiday periods.
• 16 paid company holidays plus end-of-year shutdown.
• 16 weeks paid parental leave with option for additional unpaid leave.
• Monthly internet stipend and co-working space reimbursement.
• Product subscription benefit and wellness-focused perks.