Director Of Marketing, Go To Market

Director Of Marketing, Go To Market

This senior marketing leadership role sits at the intersection of product strategy, global go-to-market execution, and ecosystem development across mobile and wireless technologies. You will be responsible for shaping and executing comprehensive GTM strategies for advanced connectivity solutions, including NFC, embedded secure elements, eSIM/eUICC, and ultra-wideband technologies. The role combines deep market intelligence with hands-on execution, driving product positioning, demand generation, and strategic partnerships across multiple global regions. You will collaborate closely with product, sales, and ecosystem partners to define compelling value propositions and accelerate adoption across OEMs and technology providers. This is a highly strategic, cross-functional role requiring strong analytical capability and the ability to translate complex technologies into clear commercial narratives. You will operate in a fast-moving, global environment where innovation, precision, and influence directly shape product success and market growth.

Accountabilities:

• Define and execute global go-to-market strategies for Wallet and UWB product lines across mobile, IoT, and wireless ecosystems
• Lead market analysis and business planning activities, including market sizing (TAM, SAM, SOM), competitive intelligence, pricing, and positioning strategies
• Manage opportunity pipelines across OEMs, Tier 1 suppliers, and module vendors, partnering closely with sales teams to drive design wins and revenue growth
• Develop and maintain short- and long-term forecasts aligned with product and regional business objectives
• Build deep understanding of customer applications and competitor offerings to inform product roadmap and differentiation strategy
• Create high-impact customer-facing presentations to support design-in activities and strategic engagements
• Identify, develop, and expand ecosystem partnerships to accelerate market adoption and product scalability
• Collaborate with product marketing to produce thought leadership content such as white papers, solution briefs, and competitive positioning materials
• Drive outbound marketing initiatives including product launches, industry events, trade shows, press announcements, and partner co-marketing programs

Requirements:

• 10+ years of experience in Product Marketing, Product Management, or Go-To-Market roles within technology or semiconductor industries
• At least 3+ years of experience in mobile, wireless, or connected device technologies
• Strong experience working with mobile OEMs, Tier 1 partners, or ecosystem-driven technology markets is highly desirable
• Proven ability to develop and deliver compelling executive-level presentations and strategic narratives
• Strong understanding of market analysis, competitive positioning, and product commercialization strategies
• Excellent communication and presentation skills with experience engaging partners, customers, and industry stakeholders
• Ability to collaborate effectively across global, cross-functional teams and geographies
• Experience representing technology solutions at industry events, trade shows, and analyst engagements
• Strong strategic thinking, analytical mindset, and ability to operate in complex technical environments
• Willingness to travel domestically and internationally up to 30%

Benefits:

• Annual base salary range: $196,800 – $270,600 (varies by location and experience)
• Competitive benefits package including health, dental, and vision insurance
• 401(k) retirement savings plan
• Paid time off and paid leave programs
• Performance-based incentive compensation and equity opportunities for eligible roles
• Global exposure across mobile, automotive, industrial, and IoT markets
• Career development programs and continuous learning opportunities
• Inclusive, innovation-driven work environment focused on sustainability and impact
• Opportunity to shape next-generation connectivity technologies at scale.