Director Of Media Innovation (performance Marketing)

Director Of Media Innovation (Performance Marketing)

This strategic leadership role sits at the core of a fast-scaling Growth & Innovation Hub dedicated to driving performance marketing excellence and expansion. You will be responsible for identifying, testing, and scaling new growth opportunities across channels, audiences, and technologies. Acting as a key driver of innovation, you will transform experimental ideas into measurable business outcomes. The role blends strategic vision with hands-on execution, requiring strong expertise in performance media and creative strategy. You will lead multidisciplinary teams focused on media buying, R&D, and new market activation. This is a high-impact position designed for a leader who thrives in fast-paced, data-driven environments and wants to shape the future of digital acquisition.

Accountabilities:

You will define and lead the strategy of the Growth & Innovation Hub, ensuring structured experimentation, scalability, and performance across all initiatives.

• Build, manage, and scale the Growth & Innovation Hub with clear operational frameworks and KPIs
• Recruit, mentor, and develop high-performing media buyers and team leads
• Oversee the launch and optimization of new client acquisition campaigns and emerging market tests
• Lead R&D initiatives to explore new advertising platforms, traffic sources, and marketing approaches
• Own and evolve performance creative strategy, including messaging, hooks, formats, and landing page alignment
• Collaborate with senior leadership to align innovation initiatives with broader business and growth objectives
• Ensure all experiments are rigorously tested, measured, and optimized for scale

Requirements: You are a seasoned performance marketing leader with a strong analytical mindset, creative thinking, and a proven ability to scale teams and acquisition systems.

• 10+ years of performance marketing experience, including at least 4 years in leadership roles focused on media buying or innovation
• Strong expertise in Meta Ads Manager, Google Ads, and performance analytics platforms
• Deep understanding of the ad tech ecosystem and major digital acquisition channels
• Proven ability to build and execute performance creative strategies, including testing frameworks and iteration systems
• Strong analytical skills with experience in creative and campaign performance breakdowns (hooks, angles, formats, fatigue analysis)
• Demonstrated leadership experience in managing and scaling cross-functional teams
• Excellent communication skills with the ability to present complex insights to senior stakeholders
• Experience in fast-paced, data-driven environments such as performance marketing agencies
• Exposure to North American markets and lead generation models is a plus
• Fluent English required

Benefits:

• Fully remote-first organization with flexibility to work from anywhere
• Paid time off to support work-life balance and personal well-being
• Continuous learning support through training, certifications, and conferences
• Home office budget for equipment and workspace setup
• Wellness support including fitness, yoga, or home workout reimbursement
• Unlimited sick leave for health and recovery
• Medical coverage support including dental and psychological care
• Access to co-working spaces when needed
• Team events, retreats, and regular social activities