Director Of Organic Growth

Director Of Organic Growth

This role offers the opportunity to lead and scale a global organic growth function, owning SEO, ASO, GEO, and Extension Store optimization across multiple discovery surfaces. You will define the vision, build and manage the roadmap, and lead a high-performing team while collaborating closely with Product, Engineering, Content, Brand, and International teams. Your work will directly influence traffic, installs, revenue, and brand visibility on a global scale. This position is ideal for a strategic, data-driven leader who thrives in a fast-paced environment, enjoys experimentation, and can translate organic insights into actionable business outcomes.

Accountabilities

• Define and execute the overarching organic growth strategy across SEO, ASO, GEO, and Extension Store platforms.
• Build, mentor, and lead the SEO & Organic Growth team, fostering a culture of experimentation, accountability, and continuous improvement.
• Own the organic growth roadmap, prioritizing initiatives with measurable impact on impressions, clicks, installs, and revenue.
• Collaborate cross-functionally with Product, Engineering, Content, Brand, Marketing Operations, and International teams to integrate organic growth into all product and go-to-market initiatives.
• Lead end-to-end SEO performance, including technical audits, content optimization, link-building, and authority-building strategies.
• Oversee App Store and Extension Store optimization, enhancing discoverability, conversion, and user engagement across platforms.
• Develop strategies to maximize visibility in generative AI search engines, leveraging structured content, schema markup, and experimentation.
• Monitor performance metrics, run data-driven experiments, and provide strategic insights to senior leadership.
• Evaluate and manage the organic growth tech stack, ensuring efficient and scalable workflows.

Requirements

• 8–10 years of experience in SEO and/or organic growth, including at least 3 years in a people-management role.
• Demonstrated success driving organic growth across multiple markets, languages, and platforms.
• Proven track record managing high-traffic web properties and consumer apps with substantial install volumes.
• Deep expertise in on-page, off-page, technical SEO, ASO, and emerging generative AI search strategies.
• Hands-on experience with analytics, SEO/ASO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Sensor Tower), and CMS platforms.
• Ability to translate organic growth insights into product roadmap influence, go-to-market strategies, and business outcomes.
• Strong leadership, stakeholder management, and communication skills, capable of influencing executives and cross-functional teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Bonus: Experience in SaaS, EdTech, multilingual SEO/ASO, structured data optimization, CRO, and browser extension growth.

Benefits

• Competitive salary with annual bonus and performance incentives.
• Health, life, and accident insurance coverage.
• Generous vacation, parental leave, and flexible time-off policies.
• Professional development opportunities, including education reimbursement and workshops.
• Remote-first model with flexible working hours and hybrid options.
• Tech and home office setup allowances, plus new hire support.
• Employee referral programs and premium access to platform tools.
• Inclusive, diverse, and collaborative work environment fostering innovation and growth.