Director Of Product Marketing

Director Of Product Marketing

This role is an opportunity to lead product marketing strategy for a dynamic B2B SaaS portfolio, driving adoption, retention, and revenue growth across multiple regions. The Director of Product Marketing will own positioning, messaging, and go-to-market strategies for multiple product launches while serving as a key partner to Sales, Product, and Customer Success teams. You will translate market insights into compelling messaging, create frameworks that enable high-performing teams, and influence business strategy through data-driven recommendations. This position combines high-level strategic thinking with hands-on execution, offering exposure to innovative marketing tools, AI-driven processes, and a fast-paced, results-oriented environment. You will also manage and mentor a direct report, building scalable processes and operational excellence within the team.

Accountabilities:

• Own product positioning and messaging across the portfolio, ensuring every customer-facing touchpoint conveys a consistent, compelling story.
• Lead go-to-market strategy and execution for product launches, feature releases, and campaigns that drive adoption and revenue outcomes.
• Develop collateral, messaging frameworks, and enablement tools to support Sales in articulating value and closing deals.
• Track and report on pipeline contribution, win rates, product adoption, and retention metrics to tie marketing initiatives to business results.
• Serve as the internal voice of the market, leveraging research, benchmark data, and customer insights to influence product and business strategy.
• Manage, mentor, and develop a direct report while establishing repeatable processes for messaging, launches, and competitive intelligence.
• Apply AI tools and automation to scale marketing effectiveness and operational efficiency.

Requirements:

• 7+ years of product marketing experience in B2B SaaS, including 3+ years in a senior or leadership role.
• Deep understanding of the association market, including member engagement models, buying processes, and competitive landscape.
• Proven ability to lead end-to-end product launches at a high cadence.
• Strong collaboration skills with Product, Sales, Enablement, and Customer Success teams.
• Excellent written and verbal communication skills, including comfort presenting to senior leadership.
• Experience managing direct reports and building scalable marketing processes.
• Strategic and tactical mindset, able to set direction while executing efficiently in a fast-paced environment.
• Familiarity with leveraging AI and automation to enhance marketing processes is highly desirable.
• Bachelor's degree required; advanced degree preferred.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work arrangements, including remote and hybrid options.
• Professional development and learning opportunities.
• Collaborative, cross-functional, and high-impact work environment.
• Exposure to innovative marketing tools and AI-driven processes.
• Opportunities to influence business strategy and drive measurable revenue outcomes.