Director Of Product Marketing (B2B Saas / AI) (remote - UK) - Remote Eligible

Director Of Product Marketing (B2B Saas / Ai)

We are currently looking for a Director Of Product Marketing (B2B Saas / Ai) in the United Kingdom. We are seeking a highly skilled Director Of Product Marketing to lead the go-to-market strategy for innovative B2B Saas and Ai solutions. In this role, you will craft compelling product narratives, drive high-impact feature launches, and collaborate closely with engineering and sales teams to ensure market adoption and differentiation. You will translate complex technical features into clear, benefit-driven messaging and position the product as a category-defining solution. This role offers the chance to shape market perception, lead strategic initiatives, and make a tangible impact on global brand adoption in a fast-paced, innovative environment. Creativity, strategic thinking, and execution excellence are essential for success.

Accountabilities:

• Translate complex product and Ai capabilities into clear, benefit-driven messaging that resonates with enterprise audiences.
• Plan and execute impactful product and feature launches that drive awareness, adoption, and customer engagement.
• Design and implement innovative go-to-market strategies targeting key customer segments and personas.
• Develop and guide content marketing strategies, producing videos, interviews, and collateral that showcase product value and thought leadership.
• Conduct competitor analysis to identify market gaps, craft bold positioning, and differentiate solutions in a competitive landscape.
• Partner with sales teams to create high-impact enablement tools, training, and collateral that drive pipeline growth and deal closure.
• Define and shape the brand protection and Ai product category through compelling narratives, use cases, and thought leadership.
• Measure the effectiveness of launches, Gtm plans, content, and messaging, using data to optimize strategy and results.