Director Of Revenue Marketing

Director Of Revenue Marketing

This is a high-impact leadership role responsible for building and scaling the revenue marketing function from the ground up within a fast-growing, developer-focused technology company. You will sit at the intersection of marketing, sales, and product, driving strategy and execution that directly generates pipeline, accelerates customer acquisition, and supports both product-led and sales-led growth motions. The role requires a blend of strategic vision and hands-on execution, with responsibility for designing scalable programs across digital, field, and account-based marketing. You will collaborate closely with sales and product teams to ensure alignment across the full customer journey. Operating in a fast-paced, high-growth environment, you will define how marketing contributes to measurable revenue outcomes. This is an opportunity to build a modern revenue marketing engine and lead a team shaping the company's growth trajectory.

Accountabilities:

• Build, lead, and scale a revenue marketing function aligned to pipeline generation, self-serve growth, and enterprise expansion goals.
• Design and execute multi-channel demand generation programs that consistently drive qualified leads and measurable pipeline impact.
• Partner with sales leadership to develop field marketing initiatives that support regional targets and enterprise account growth.
• Develop and implement a data-driven reporting framework tracking sourced and influenced revenue, funnel conversion, and marketing ROI.
• Build and optimize PLG-to-sales conversion strategies in collaboration with product and data teams, including lifecycle nurturing and lead scoring.
• Define and execute an account-based marketing (ABM) strategy for enterprise segments, including segmentation and targeting models.
• Establish tight alignment between marketing and sales through shared metrics, processes, and revenue-focused planning.
• Recruit, develop, and lead a high-performing team of revenue marketers focused on measurable business outcomes.
• Continuously test, iterate, and optimize campaigns across paid, content, outbound, and lifecycle channels.

Requirements:

• 10+ years of experience in B2B marketing, including 3–4+ years in people management roles leading marketing teams.
• Proven experience building and scaling demand generation or revenue marketing programs that drive measurable pipeline.
• Strong background in field marketing aligned with sales organizations and regional growth targets.
• Hands-on expertise in digital marketing channels including paid media, content marketing, and outbound campaigns.
• Deep fluency in revenue marketing metrics such as pipeline coverage, MQLs, conversion rates, and revenue attribution.
• Experience working in or alongside PLG (product-led growth) and sales-led hybrid motions.
• Familiarity with ABM strategy and execution, or strong ability to build ABM programs from scratch.
• Proven ability to build, hire, and develop high-performing marketing teams.
• Strong cross-functional collaboration skills with sales, product marketing, and product teams.
• Ability to operate in a fast-paced, hands-on environment with both strategic and executional responsibilities.

Benefits:

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible vacation and time-off policy.
• Remote-friendly and flexible work environment.
• Opportunity to build and lead a revenue marketing function from the ground up.
• Exposure to high-growth, developer-focused products and open-source innovation.
• Collaborative, cross-functional culture with strong alignment between product, sales, and marketing.
• Opportunity to directly impact company growth and revenue performance.