Director, Product Communications (remote)

Director, Product Communications - Remote

This position is posted by Jobgether on behalf of a partner company. In this role, you'll be a key player in shaping how consumers and stakeholders understand our partner's commitment to advancing modern health. Your expertise will be instrumental in developing strategies that enhance brand awareness, foster trust, and promote the adoption of innovative health products. You'll collaborate closely with various teams to ensure a unified narrative that resonates with a diverse audience. Your work will not only elevate the brand's presence in the market but also contribute to better health outcomes for individuals seeking personalized care solutions. Your leadership will help define and execute critical communication initiatives that align with the evolving landscape of healthcare.

Accountabilities

• Own product communications across defined categories, ensuring business impact including awareness, trust, and adoption.
• Influence product positioning and go-to-market strategies in collaboration with cross-functional teams.
• Lead media strategy and execution for high-priority product initiatives.
• Drive product visibility through influential media channels and key events.
• Ensure consistency in communication narratives both internally and externally.
• Represent the brand directly with media and key stakeholders.
• Develop thought leadership initiatives across healthcare communities.
• Manage new category expansion communications in emerging health areas.
• Handle issue management and risk assessment for product-related situations.
• Translate complex clinical information into clear messaging.
• Design integrated communication campaigns measuring performance impact.
• Evaluate results to refine communication strategies.
• Coordinate planning and execution discipline within your scope.
• Work collaboratively on communication strategies related to product and category issues.

Requirements

• 10–12+ years of experience in product or consumer communications.
• Strong understanding of DTC product-led businesses.
• Experience utilizing AI tools to improve team performance.
• Proven track record in managing high-responsibility areas.
• Strong earned media experience with proven storytelling skills.
• Experience across media, influencer, and event communications.
• Background in consumer health or industries with regulatory complexities.
• Ability to translate product benefits into compelling messaging.
• Experience leading issue management in dynamic environments.
• Data-driven approach to measuring success and performance.
• Strong cross-functional leadership skills.
• Ability to juggle multiple priorities effectively.
• Bachelor's degree required.

Benefits

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental, and vision.
• Employee Stock Purchase Program (ESPP).
• 401k benefits with employer matching.
• Opportunities for offsite team retreats.