Director, Product Marketing - Remote - Remote Eligible

Director, Product Marketing - Remote

In this vital role, you will lead all aspects of product marketing, including positioning, messaging, and go-to-market strategies that align product value with market opportunities. Your influence will transcend departmental boundaries, giving you a strategic voice within the organization and external representation of the product. This is an opportunity to shape product narratives, own the messaging architecture, and drive market competitiveness, ultimately guiding the success of our products in the marketplace.

Accountabilities

• Set the strategic direction for all product positioning, messaging, and go-to-market programs
• Own the master messaging architecture across all products, segments, and buyer personas
• Lead product launch strategy and drive cross-functional GTM readiness end-to-end
• Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
• Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
• Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
• Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
• Collaborate with Product on roadmap input informed by market, customer, and competitive insights
• Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Requirements

• Demonstrated ability to develop differentiated, creative positioning that breaks through category noise
• Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement
• Track record of developing value propositions that are specific, differentiated, and defensible
• Ability to write and speak in the language buyers actually use, demonstrated through samples of positioning docs and customer-facing content
• Deep competitive fluency in the technology space, real estate tech a plus
• Exceptional verbal communication and presentation skills — capable of distilling complex strategy into a clear, compelling story for any audience

Benefits

• Remote work flexibility
• Competitive salary and performance-based bonuses
• Comprehensive health and wellness benefits
• Opportunity for professional development and growth
• Collaborative and innovative work environment
• Dynamic team culture with diverse perspectives