Director, Product Marketing (saas/b2b/healthcareit) - Remote Eligible

Director, Product Marketing (SaaS/B2B/HealthcareIT)

This role offers an exciting opportunity to lead product marketing strategy within a fast-paced, innovation-driven environment at the intersection of SaaS and healthcare technology. As a key driver of go-to-market success, you will shape product positioning, influence roadmap decisions, and ensure impactful product launches that drive adoption and revenue growth. You will collaborate closely with product, sales, and leadership teams to translate complex capabilities into compelling value propositions. The position requires a strong customer-centric mindset, strategic thinking, and the ability to influence across functions. Ideal candidates thrive in agile settings, embrace experimentation, and are passionate about delivering meaningful outcomes. This is a high-impact leadership role with visibility across the organization and direct influence on growth.

Accountabilities:

• Lead the development and execution of comprehensive go-to-market strategies for product releases, ensuring alignment across stakeholders and successful commercialization outcomes
• Define and refine product positioning and messaging based on deep market, customer, and competitive insights to create clear differentiation
• Translate technical product features into compelling, customer-focused value propositions for various audiences and channels
• Partner with cross-functional teams to plan and execute product launches, ensuring timelines, deliverables, and performance metrics are met
• Conduct qualitative and quantitative research to inform strategy, influence product roadmap decisions, and identify growth opportunities
• Develop and drive voice-of-the-customer initiatives, including case studies and testimonials, to strengthen brand credibility and messaging
• Act as a product evangelist, preparing messaging frameworks, presentations, and communication strategies for internal and external audiences
• Support pricing strategies and provide competitive intelligence to guide strategic decisions

Requirements:

• 8+ years of experience in product marketing, with a strong track record of driving product adoption and revenue growth in SaaS, B2B, or Healthcare IT environments
• Proven ability to lead cross-functional initiatives and influence stakeholders at all levels without direct authority
• Strong strategic thinking and analytical skills, with the ability to simplify complex concepts into clear, impactful messaging
• Excellent communication and presentation skills, capable of engaging both technical and non-technical audiences
• Demonstrated leadership mindset with the ability to inspire collaboration and drive execution in fast-moving environments
• Experience conducting market research, competitive analysis, and customer insights to inform strategy
• Entrepreneurial spirit with a passion for innovation, experimentation, and continuous improvement
• Ability to thrive in agile environments and manage multiple priorities effectively

Benefits:

• Fully remote work environment with flexible work-from-home options
• Generous paid time off, including 11 paid holidays and a year-end holiday break
• Comprehensive health coverage including medical, dental, vision, and HSA/FSA options
• 401k retirement plan with company matching
• Disability and life insurance coverage
• Employee Assistance Program for additional support
• Paid parental leave to support growing families

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.