Director, Product Marketing – Platform

Director, Product Marketing – Platform

In this role, you will define and scale the product marketing strategy for a complex enterprise platform spanning multiple capabilities and use cases. You will be responsible for translating technical innovation into clear, compelling solution narratives that resonate with both technical and business buyers. Operating at the intersection of product, marketing, and sales, you will shape how the platform is positioned in the market and how it is adopted in the field. This is a high-impact role focused on turning platform vision into actionable messaging and revenue-driving programs. You will build cohesion across multiple product areas, ensuring consistency, clarity, and commercial relevance. Working in a fast-moving environment, you will partner closely with cross-functional teams to influence go-to-market success and customer adoption.

Accountabilities:

• Define and lead platform-level positioning and messaging, translating complex capabilities into clear, outcome-driven solution narratives aligned to customer needs and market priorities.
• Develop and operationalize solution packaging across multiple product areas, ensuring consistency in storytelling for IT, security, and business decision-makers.
• Partner with product management, sales, and marketing teams to align go-to-market strategies and ensure adoption of unified platform messaging across all channels.
• Build sales enablement materials including playbooks, decks, and solution guides that support cross-sell, upsell, and new customer acquisition.
• Activate field teams with compelling, easy-to-use narratives that connect platform capabilities to real-world use cases and business outcomes.
• Support the development of emerging solution areas by translating technical innovation into practical, sellable market motions.
• Drive alignment across teams to ensure platform vision is consistently executed from strategy through execution.

Requirements:

• 8–12+ years of experience in product marketing within enterprise software, ideally across data, security, cloud, or platform-based solutions.
• Strong background in solution or platform marketing, with experience connecting multiple product capabilities into unified go-to-market stories.
• Proven ability to translate technical concepts into clear, customer-centric value propositions and use cases.
• Experience building sales enablement content and driving field adoption in complex enterprise environments.
• Strong cross-functional collaboration skills, with the ability to influence product, sales, and marketing stakeholders.
• Strategic thinker with a strong bias for execution, able to move seamlessly between high-level positioning and hands-on delivery.
• Comfortable operating in ambiguity, simplifying complexity, and driving alignment across diverse teams.

Benefits:

• Competitive compensation package aligned with experience and market benchmarks
• Performance-based bonus and equity opportunities (where applicable)
• Comprehensive health, dental, and vision insurance
• Retirement savings plans with employer contributions
• Flexible time off and paid holidays
• Remote-friendly or hybrid work flexibility depending on role and location
• Learning and development programs to support continuous growth
• Inclusive and collaborative work environment focused on innovation and impact.