Director, Revenue Marketing

Director, Revenue Marketing

This role offers a high-impact opportunity to lead revenue marketing initiatives that drive demand generation, pipeline growth, and overall revenue acceleration across a B2B business. The Director will oversee a team responsible for lead nurturing, account-based marketing (ABM), events, and multi-channel campaigns, ensuring alignment with business goals and sales objectives. This position combines strategic vision with hands-on execution, requiring deep analytical skills, strong leadership, and the ability to collaborate across marketing, sales, and product teams. Success in this role will directly influence client acquisition, retention, and expansion, while shaping the organization's revenue-focused marketing strategies. The ideal candidate thrives in fast-paced environments, values data-driven decision-making, and is passionate about creating measurable business impact.

Accountabilities:

• Develop and execute a comprehensive revenue marketing strategy that drives demand generation, pipeline growth, and customer acquisition/retention.
• Define and implement best practices for lead generation, nurturing, and conversion across the marketing-to-sales funnel.
• Lead adoption and execution of account-based marketing (ABM) strategies targeting key accounts.
• Manage, mentor, and scale a high-performing team including campaign, ABM, and events managers.
• Collaborate with revenue leadership to align on messaging, campaign strategies, and performance objectives.
• Oversee multi-channel marketing campaigns, including email, paid media, content, social, and events, ensuring high-quality leads and client engagement.
• Provide strategic oversight for onsite and virtual events, webinars, and trade shows, ensuring alignment with revenue goals.
• Monitor, analyze, and report on key performance metrics, providing actionable insights to optimize campaigns and maximize ROI.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 8+ years of B2B marketing experience, with at least 3 years in a leadership or management role.
• Proven success in demand generation, ABM, and revenue-focused marketing programs.
• Strong experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce).
• Track record of managing event marketing programs, including both onsite and virtual events.
• Data-driven decision-making skills with strong analytical capabilities.
• Excellent communication and presentation skills for diverse audiences.
• Strong project management skills with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Nice to have: experience in the education sector, customer segmentation, lead scoring, and marketing to SMB or enterprise audiences.

Benefits:

• Competitive base salary range: $147,840 – $184,800 USD, plus participation in annual bonus and stock option programs.
• Fully flexible work environment with remote, office-based, or hybrid options.
• Best-in-class 100% employer-paid health, vision, and dental insurance.
• Flexible paid time off policy and fully paid parental leave (12 weeks).
• Stipend for home office setup to create a productive and personalized workspace.
• Meaningful 401(k) plan with employer match.
• Opportunity to make an immediate impact on revenue growth and client acquisition strategies.
• Collaborative culture focused on professional growth, recognition, and celebrating team achievements.