Email Marketing Associate (remote) - Remote Eligible

Email Marketing Coordinator - Remote

This role involves managing and coordinating email marketing activities for multiple international clients. You will work closely with designers, content reviewers, and client account managers to ensure high-quality email campaigns are delivered on time, meeting client expectations. Your attention to detail and proactive approach will be crucial for executing successful email marketing strategies that enhance client engagement and brand loyalty.

Accountabilities

• Act as the primary coordinator for email marketing services for assigned client accounts.
• Serve as the main point of contact between client account managers and internal backend teams for all email marketing-related tasks.
• Create newsletter sketches/wireframes based on client requirements and coordinate with designers to finalize layouts.
• Research, curate, and organize content for inclusion in newsletters and email campaigns.
• Manage, schedule, and deploy email campaigns using tools such as Mailpoet, Mailchimp, Constant Contact, or similar platforms.
• Participate in voice and video meetings (Zoom/VOIP) with international clients, often during EST time zones.
• Review newsletter designs, content, links, formatting, and branding before client submission and final deployment.
• Monitor and analyze email performance metrics such as delivery rates, open rates, click-through rates, and engagement.
• Implement email marketing best practices to maximize deliverability, engagement, and campaign performance.
• Coordinate with internal teams to ensure all newsletter-related deliverables (content, designs, banners, approvals) are completed within deadlines.
• Proactively follow up with internal teams and clients to ensure smooth execution of campaigns.
• Maintain accurate records of client preferences, campaign notes, and deliverables in internal systems.
• Ensure client expectations related to email marketing services are consistently met or exceeded.

Requirements

• Prior experience in email marketing or a similar coordination role is mandatory.
• Hands-on experience using Mailpoet, Mailchimp, Constant Contact, or similar email marketing platforms.
• Excellent written and verbal communication skills in English; confident speaking to foreign clients via Zoom or VOIP.
• Strong attention to detail with the ability to review and quality-check work produced by internal teams.
• Ability to manage multiple client campaigns simultaneously under tight deadlines.
• Understanding of email marketing best practices, deliverability standards, and campaign optimization.
• Experience designing newsletters is an advantage but not mandatory.
• Comfortable working with international clients and adhering to strict timelines.

Benefits

• WFH – 100% Work From Home
• Flexible working hours within defined time ranges
• EPF/ETF enrollment (applicable to Sri Lankan citizens, as per labor law)
• Legitimate work-from-home organization compliant with the Sri Lankan Shop and Office Act
• Monthly remuneration starting from LKR 80,000 (inclusive of basic salary and fixed allowances)
• Probation confirmation increment after 6 months (conditions apply)
• Paid leave, selected professional training, and certification programs
• Performance-based annual rewards and growth opportunities
• Exposure to international clients and hands-on experience in global email marketing campaigns
• Opportunity to work with a diverse team of 200+ professionals across Sri Lanka, Pakistan, Malaysia, the United States, and Canada