Email Marketing Specialist (klaviyo) - Remote Eligible

Email Marketing Specialist (Klaviyo)

This role is a hands-on execution opportunity for a detail-oriented email marketing professional passionate about lifecycle marketing and retention. You will be responsible for bringing brand campaigns and retention strategies to life within Klaviyo, ensuring high-quality execution across email flows, campaigns, and segmentation. Working in a fully remote environment, you will collaborate closely with internal stakeholders who provide strategic direction and creative briefs. Your focus will be on building, optimizing, and maintaining a high-performing email ecosystem that drives repeat purchases and customer engagement. The role requires strong operational discipline, creativity within brand guidelines, and a data-driven mindset. This is an ideal position for someone who thrives in structured execution and enjoys owning the day-to-day performance of email marketing programs.

Accountabilities:

• Execute end-to-end email campaigns in Klaviyo based on internal briefs, including copy drafting, design assembly, scheduling, and QA
• Build, maintain, and optimize lifecycle flows such as welcome series, cart abandonment, post-purchase, winback, and VIP journeys
• Manage segmentation logic, exclusions, and personalization rules to ensure targeted and relevant messaging
• Maintain campaign calendars and ensure consistent execution aligned with promotional planning
• Monitor deliverability, list health, and engagement metrics to protect sender reputation and performance
• Conduct A/B testing across subject lines, content, timing, and offers to continuously improve results
• Produce weekly and monthly performance reports with insights, learnings, and optimization recommendations
• Maintain flow architecture, naming conventions, and documentation for clarity and scalability

Requirements:

• 3–5+ years of experience in email and lifecycle marketing, preferably in ecommerce or DTC environments
• Strong proficiency in Klaviyo, including flows, segmentation, reporting, and template building
• Ability to write clear, on-brand email copy aligned with premium or lifestyle aesthetics
• Experience building and optimizing automated lifecycle marketing journeys
• High attention to detail with strong QA discipline to ensure error-free campaign execution
• Ability to interpret performance data and translate insights into actionable improvements
• Strong organizational skills and ability to manage fast-paced weekly execution cycles
• Excellent communication skills and reliability in cross-functional collaboration
• Bonus: experience with SMS marketing tools, basic HTML, or retention strategy in DTC brands

Benefits:

• Competitive compensation paid in USD on a bi-monthly schedule
• Fully remote work environment with flexibility to work from anywhere
• Paid time off and company-observed holidays
• Opportunity to own retention execution for a premium, design-led DTC brand
• Clear workflows, structured briefs, and direct collaboration with brand leadership
• Exposure to high-impact lifecycle marketing and performance optimization work
• Stable, execution-focused role with strong operational ownership