Growth Manager - Remote Eligible

Growth Manager In Ireland

This role offers an exciting opportunity to lead user growth and market expansion initiatives within one of the world's fastest-evolving digital finance sectors. You will own the complete growth funnel, from user acquisition and onboarding to retention and reactivation strategies, while driving adoption in a highly dynamic market environment. Working cross-functionally with product, marketing, compliance, and business development teams, you will develop localized campaigns, optimize customer journeys, and strengthen community engagement. The position combines strategic planning, hands-on execution, and data-driven decision-making in a fast-paced, remote-friendly setting. You will have the autonomy to experiment with innovative growth tactics, lifecycle marketing initiatives, and partnership strategies that directly impact user engagement and trading activity. This is an ideal opportunity for a growth-focused professional passionate about fintech, crypto ecosystems, and scalable customer acquisition strategies.

Accountabilities:

• Lead and execute market growth strategies focused on user acquisition, activation, retention, and reactivation initiatives.
• Develop and optimize P2P marketplace growth strategies, including merchant engagement, liquidity optimization, and trading volume expansion.
• Build and manage relationships with high-volume traders, merchants, community leaders, and strategic partners.
• Design and implement localized digital acquisition campaigns across multiple channels including social media, paid advertising, and community platforms.
• Create referral programs, incentive campaigns, and loyalty initiatives tailored to local user behaviors and engagement patterns.
• Drive activation initiatives through CRM campaigns, onboarding journeys, push notifications, email marketing, SMS, and in-app engagement flows.
• Analyze user behavior and identify friction points across onboarding, KYC, deposits, and trading journeys to improve conversion rates.
• Develop retention and lifecycle marketing programs using segmentation, cohort analysis, and behavioral insights.
• Launch reactivation and win-back campaigns targeting dormant users through personalized incentives and communication strategies.
• Conduct A/B testing and experimentation to optimize messaging, offers, channels, and campaign performance.
• Monitor and report on growth KPIs including acquisition costs, activation rates, retention metrics, trading activity, and customer lifetime value.
• Collaborate closely with product, compliance, marketing, and analytics teams to align growth initiatives with business objectives and regulatory requirements.

Requirements:

• Minimum of 5 years of experience in growth marketing, user acquisition, lifecycle marketing, or related roles within fintech, crypto, marketplaces, or digital platforms.
• Strong understanding of P2P trading ecosystems, marketplace dynamics, and digital payment infrastructures.
• Proven track record of successfully scaling user growth, improving activation rates, and increasing customer retention.
• Experience managing CRM and lifecycle marketing platforms such as Braze, CleverTap, OneSignal, or similar tools.
• Strong analytical mindset with experience using dashboards and analytics platforms such as Tableau, Looker, or Metabase.
• Ability to conduct cohort analysis, funnel optimization, and data-driven experimentation independently.
• Familiarity with digital communities and social engagement platforms including Telegram, WhatsApp, Discord, and similar channels.
• Excellent project management skills with the ability to manage multiple growth initiatives simultaneously.
• Strong communication and stakeholder management skills in both English and Urdu.
• Knowledge of local fintech and crypto regulations, compliance considerations, and digital payment ecosystems.
• Experience collaborating across product, marketing, analytics, and operational teams in high-growth environments.
• SQL knowledge and familiarity with on-chain analytics tools are considered strong advantages.
• Prior experience in crypto exchanges, fintech startups, or high-growth digital marketplaces is highly preferred.

Benefits:

• Competitive compensation package aligned with leading fintech and digital technology companies.
• Performance-based bonus structure with strong growth incentives.
• Flexible remote-first working environment with optional office access.
• Access to professional learning and development programs.
• Education support and training subsidies for career advancement.
• Comprehensive healthcare coverage for employees and eligible dependants.
• Wellness and meal allowances to support employee well-being.
• Team-building activities, networking opportunities, and company-sponsored events.
• Exposure to a fast-growing international environment focused on innovation and digital finance.
• Opportunity to work with cutting-edge technologies and growth strategies in a rapidly evolving industry.