Growth Manager / CRO & Funnel Lead - Remote Eligible

Growth Manager / CRO & Funnel Lead

This is a high-impact opportunity for a commercially driven growth professional who thrives at the intersection of conversion optimization, paid acquisition, and funnel strategy. In this role, you will own the performance of acquisition funnels and landing pages, ensuring a seamless connection between advertising campaigns and on-site customer experiences. You will lead testing initiatives, optimize conversion paths, and influence revenue growth across multiple international markets. Working closely with developers, designers, copywriters, and media buyers, you will drive fast experimentation cycles and scalable commercial strategies. The environment is fast-paced, data-driven, and highly entrepreneurial, with a strong focus on ownership, execution, and measurable outcomes. This role is ideal for someone who enjoys making strategic decisions that directly impact customer acquisition costs, revenue performance, and long-term business growth.

Accountabilities:

• Own the performance and optimization of acquisition funnels, landing pages, product detail pages, and checkout flows across multiple regional markets.
• Drive conversion rate optimization strategies focused on improving Revenue per Visitor, Average Order Value, and customer acquisition efficiency.
• Lead structured A/B testing programs by defining hypotheses, success metrics, implementation plans, and post-launch analysis.
• Identify and diagnose funnel performance issues related to messaging, creative alignment, offer positioning, user experience friction, or checkout inefficiencies.
• Coordinate cross-functional execution with developers, designers, copywriters, and paid media teams to deliver high-performing funnel experiences.
• Oversee the commercial execution of product launches, promotional campaigns, and seasonal initiatives from concept through launch and optimization.
• Provide strategic feedback to paid acquisition teams by connecting advertising performance insights with on-site conversion data.
• Monitor funnel analytics, attribution data, and customer behavior trends to guide decision-making and scaling opportunities.
• Ensure rapid testing, iteration, and continuous improvement in all conversion and funnel-related initiatives.

Requirements:

• Proven experience managing and optimizing acquisition funnels in a direct-to-consumer or e-commerce environment.
• Strong understanding of key performance metrics including CVR, AOV, RPV, CAC, ROAS, and LTV.
• Hands-on experience with Shopify and modern landing page or funnel-building platforms such as Gempages, Replo, or similar tools.
• Strong analytical skills with experience using platforms such as GA4, Triple Whale, or other performance tracking and attribution tools.
• Demonstrated ability to lead structured experimentation and A/B testing programs with a strong focus on data-driven decision-making.
• Experience collaborating closely with paid media teams and understanding the relationship between creative strategy, targeting, and conversion performance.
• Ability to brief and direct developers, designers, and copywriters effectively while maintaining high execution standards.
• Strong organizational, strategic thinking, and project management skills in fast-moving environments.
• Experience in DTC brands, supplements, wellness, or performance marketing is highly preferred.
• Excellent communication skills and the ability to balance strategic oversight with rapid execution.

Benefits:

• Fully remote work environment with flexibility and autonomy.
• Competitive salary paid in USD.
• Opportunity to directly influence revenue growth and commercial performance at scale.
• Collaborative, high-performance culture focused on ownership and results.
• Work with an international and cross-functional growth-focused team.
• Fast-paced environment with continuous learning and experimentation opportunities.
• Exposure to large-scale DTC growth strategies, conversion optimization, and performance marketing initiatives.
• Opportunity for long-term career growth within a rapidly expanding global business.