Head Of Marketing - Remote - Remote Eligible

Remote Head Of Marketing

In this influential role, you will drive the go-to-market strategy for an innovative platform redefining women's healthcare. Your leadership will empower the organization in member acquisition, activation, and retention efforts. Ensuring sustained engagement and translating brand creativity into measurable marketing outcomes is crucial. Your contributions will directly shape how women connect with healthcare solutions, affecting lives on a significant scale while collaborating with cross-functional teams.

Accountabilities

• Design and execute multi-channel acquisition strategies to drive member growth.
• Measure and optimize campaign performance using key metrics such as CAC and LTV.
• Lead the onboarding and long-term engagement journey for members.
• Create sophisticated lifecycle marketing programs that enhance user experience.
• Manage the creative direction and execution across various marketing channels.
• Mentor a high-performing marketing team and foster cross-functional collaboration.

Requirements

• 8–10 years of marketing experience, with 4 years in leadership roles.
• Strong background in digital health or women's health marketing.
• Proven track record in building and scaling marketing functions.
• Expertise in product marketing, positioning, and messaging.
• Hands-on experience with email marketing and customer acquisition strategies.
• Exceptional copywriting and creative direction skills.
• Data-driven mindset with proficiency in marketing analytics.

Benefits

• Comprehensive health, dental, and vision insurance.
• Equity shares and financial advisory services.
• Flexible working hours and a remote-first work culture.
• Discretionary PTO and paid company holidays.
• Access to free digital therapy for employees and dependents.
• Support for work-from-home setups including allowances.