High - ticket Marketing Manager - Remote Eligible

High-Ticket Marketing Manager

This role sits at the center of a performance-driven acquisition system focused on generating high-value, qualified appointments for financial advisors serving high-net-worth clients. You will own end-to-end responsibility for paid media strategy, execution, and optimization, with direct impact on client growth and revenue outcomes. The environment is fast-paced, highly accountable, and deeply results-oriented, where success is measured by cost efficiency, lead quality, and appointment conversion rates. You will act as both strategist and hands-on operator, managing Meta campaigns while shaping messaging and creative direction. Client interaction is a core part of the role, requiring strong communication and relationship-building skills. Your work will directly influence client retention, renewals, and overall portfolio performance. This is a high-ownership position where execution quality and strategic thinking go hand in hand.

Accountabilities:

• Own and manage client accounts end-to-end, serving as the primary point of contact and strategic advisor
• Conduct bi-weekly client calls to review campaign performance, align on strategy, and define next steps
• Deliver structured performance reports in advance of client meetings, highlighting key insights and recommendations
• Build strong, trust-based client relationships that support retention, renewals, and referrals
• Plan, launch, and optimize Meta advertising campaigns focused on high-ticket lead generation and appointment setting
• Manage budgets, audience targeting, bidding strategies, and continuous creative testing to improve performance outcomes
• Monitor daily campaign performance and implement rapid optimizations to meet cost-per-appointment targets
• Diagnose and resolve underperforming campaigns with data-driven intervention strategies
• Write high-converting ad copy and video sales letter scripts tailored to financial services audiences
• Develop hooks, angles, and messaging variations for structured A/B testing
• Collaborate with video editors and creative teams to guide ad production and iteration
• Use AI tools to improve speed and efficiency in copywriting while maintaining quality standards
• Set up tracking infrastructure including pixels, conversion events, and attribution systems
• Configure and maintain integrations such as Calendly, Zapier, and lead routing workflows
• Troubleshoot technical issues between ad platforms and client systems to ensure seamless lead flow

Requirements:

• 5+ years of experience in paid media, with a strong focus on Meta advertising platforms
• Proven experience managing multiple client accounts in a performance or agency environment
• Strong track record of achieving KPIs such as cost-per-lead and cost-per-appointment targets
• Advanced copywriting skills, including experience writing ad copy and video sales scripts
• Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
• Experience in financial services marketing or high-ticket, considered-purchase funnels is highly preferred
• Strong understanding of lead generation and appointment-setting funnel mechanics
• Familiarity with video sales letter methodology is a strong advantage
• Strong ownership mindset with the ability to independently solve complex performance challenges
• Excellent communication skills with the ability to translate data into clear, client-ready insights
• Highly detail-oriented, fast-paced, and comfortable operating under performance pressure
• Ability to manage direct client relationships with full accountability for outcomes

Benefits:

• Paid Time Off (vacation, sick leave, and public holidays)
• Training and professional development opportunities
• Remote work flexibility (Work From Home)
• Flexible working schedule
• Performance-based bonus structure