Lead Email Marketing Specialist - Remote - Remote Eligible

Sr. Email Marketing Manager (Remote)

In this role, you will have the opportunity to shape the email marketing strategy and scale initiatives that drive significant engagement and influence our pipeline. You will work closely with various teams to ensure that our email communications effectively resonate with our target audiences. As part of our growing team, this role is pivotal for enhancing the customer journey and maximizing our marketing efforts. Your contributions will directly impact our goals in fostering a cleaner energy future through innovative communication strategies.

Accountabilities

• Own email strategy across the funnel
• Build and optimize nurture programs across all product lines
• Translate demand gen priorities into high-performing email campaigns
• Integrate email deeply into ABM programs for priority enterprise accounts
• Manage campaign builds, workflow creation, dynamic content, and automation logic in HubSpot
• Maintain clean segmentation and database hygiene in partnership with Marketing Operations
• Ensure deliverability, compliance, and operational excellence
• Report on engagement, segmentation performance, and pipeline influence
• Build and manage a structured A/B testing roadmap
• Partner with RevOps for accurate attribution and performance visibility

Requirements

• 3 – 5+ years of B2B or financial services email marketing experience
• Proven experience building and optimizing nurture programs in complex sales cycles
• Strong expertise in HubSpot (workflows, segmentation, reporting, automation)
• Experience supporting enterprise or target account marketing motions
• Analytical mindset with ability to translate performance data into optimization strategies
• Experience with AI tools (ChatGPT, Claude, OpenClaw)
• Strong execution skills with attention to detail

Benefits

• Base salary and bonus ranging between $100,000 - $140,000
• Competitive equity package in the form of stock options
• Healthcare benefits, including dependent coverage
• Remote-first company with quarterly onsite meetings